How Should Clothing Guide Be Done When There Is Little Rain?

When the weather is bad, such as rainy days, snowy days, fog and haze, no one will go out shopping. It will affect the flow of people and their performance.

What do we need to do in shopping guide?

1, strengthen sales and improve turnover rate.

Because fewer passengers mean less.

The service time is quite ample, and the store manager can take the time to follow up every sales opportunity at the scene, supervise the sales process of the salesperson, and jump out to help the shop assistants when necessary, and improve the turnover rate by enhancing the customer experience and strengthening the sales force.

And the rainy day also came to the store, indicating that the purchase demand of customers is very strong, we must grasp the sales opportunities, and successfully sell.

2, optimize the shopping environment.

A comprehensive inspection of the overall environment of the store is carried out, and lighting, layout and Exhibition details are maintained, and materials for repair and replacement are checked and replaced.

If the defective and missing product function cards are sorted out, new replacement will be arranged.

3, care for old customers, activate old customers.

When customers do not come, shop assistants do not wait.

We should act positively, call our old customers, send text messages, send micro letters, and engage in caring activities. We should enhance customer perception through communication process.

Do not have too strong sales purpose, take service as the starting point, but accurately capture and record the customer's conversation.

And generate the next proposal for communication.

4. Organize training and learning activities.

Fewer passengers, a small number of people can do customer reception, more people can organize to participate in internal training and learning activities.

It's a good choice to use rainy days as training time.

At the same time, it can be directly played in the store, and the salesperson can play the role play, simulate the sales process, improve the sales process and skills of the company.

5, use WeChat, micro-blog and other tools to find potential customers.

Stores, using WeChat accounts and personal WeChat accounts, push services and marketing information by searching for nearby people, add friends to potential customers and interact with each other to generate potential customers' information.

On rainy days, many customers at home will have plenty of time and will be more willing to communicate than sunny weather.

6. Data analysis

Processing and analyzing store data and competitor information to find out the main points of store performance improvement and management optimization, and design implementation plan.

7, marketing preparation

In order to do a good job in store marketing, we need to do a lot of product research, packaging and so on.

And sales at ordinary times take up a lot of time, so we can not afford the time to do so.

Organize the core sales consultant in the store, carry out the refining of product selling points, packaging, marketing preparation, and POP design, marketing activities planning and so on.

Lay the foundation for the next sales and marketing work.

8. Internal communication and team building

The store manager can use the noon and such time to hold internal meetings to do some important communication work.

You can also drink tea or chat with individual or several staff members in private, chat about feelings, and strengthen team cohesion.