The Store Will Be The Last Winner.

About the future of electronic business and physical store, the controversy between this and that has long been heard.

The business community is full of expectation and anxiety about the "electricity supplier".

Some "forward-looking" companies began to try "two legged" walking, while some prudent enterprises are still waiting to see how to deal with them.

One thing is certain, whether the enterprise is ready or not, the "electricity supplier" climate has already formed. You want it or not, it is there, but it is not just a survival battle, but it will eventually find a balance between the pain and excitement of the two.

"No matter how strong the momentum of the electricity supplier is, the store will be the last winner!" at the end of the small lecture on the avant-garde lifestyle of the theme "the end of the youth era", the international trend forecasting expert, Daivd Shah, the head of the fashion Bible VIEW magazine, refers directly to the changing trend of the future consumption trend, and finds excitement for the future of the store.

He believes that the electricity supplier and traditional retailing may not be repellent in the future, but attract each other.

"The development of the Internet is a long process. From now on, the development of China's network is closely followed by countries such as Europe and the United States.

When I came to China in 1985, people's clothes were still very backward. By the 2008 Olympic Games, I saw that Chinese costumes were in line with the international trend.

Objectively speaking, China still follows the popular system of Europe and America.

Nowadays, more and more people realize that the future network sales can not fully occupy the commercial market, and the future will surely be a process of gradual integration.

Said David sand.

When the online shopping was booming, the European market also experienced the decline of physical store sales.

At that time, the European entity's response to online shopping was to immediately add some entertainment content to the shops, such as adding coffee bars, hanging famous paintings in the shops, or making things very comfortable and interesting to attract consumers.

In the flagship store in Burberry, Shanghai, there were huge paintings of Monet.

A department store in London had also planned a special promotion campaign. In the event, all the clothes were removed and there was no business in the shop. The theme of the activity was called "Silence". All the people who came to the shop were idle or lying on the sofa, creating a special experience for everyone.

A shopping mall in the center of Dubai has also used 8 kilometers of length to imitate the famous street scenes of the three fashionable capital to attract consumers.

"Now, shopping centers are getting bigger and bigger, and they will improve their services."

David Sha said that hospitals in Europe are going through the clinic and then going to the drugstore to prescribe the medicine for the pharmacists. Now they are going directly to the drugstore to serve the customers.

In the future, people may enter physical stores to print their favorite products with 3D printers according to their hobbies.

For online shopping, we can experience its convenience and knock on the keyboard at home to receive goods.

But there may be two changes in the future. One is that future competitors will become friends.

If a barber shop can become a restaurant, a bicycle shop may become a coffee shop, and Samsung and coffee are in a store.

The other is that there will be more and more commercial forms in the future.

Eating and playing games are combined.

Stores and so on, according to customer needs at any time to adjust the goods.

At the Barcelona Airport in Spain, some shops were made in the stage of the revolving stage in the theater.

Judging from these phenomena,

It is believed that physical stores will not disappear because of online shopping. It is possible to adapt to this change and adjust business models.

In the future, there will be a physical store, because people need it, that is, they want to retail through discussion and dialogue.

"In the future, China's

There will be some nostalgia in the trend, such as the retail mode of teahouse, which is a kind of sensory experience that can not be replaced. You can smell some aroma, you can try to drink, and then touch these things.

David Sha said that in the future, more and more businesses will put the real core technology in the physical store, and satisfy customers' sensory needs through service. Entertainment and convenient shopping experience is the key to enhance service.

It is only a matter of time for the electricity supplier and the entity store to integrate.

In the next 5 years, traditional stores will win.