Which Way Is The Purchase Channel Good? Internet Dominance

The validity of the purchase basis is increased.

The traditional way to purchase goods and choose money is to rely on one's own eyes. Two is based on the recommendation of the boss, and the three is based on the feedback from customers. In contrast, online purchase is based on three sources, and the source of feedback from customers is wider, feedback is more timely, replenishment is faster, and the additional cost of replenishment is gradually decreasing.

1, cost advantage

A,

- the wholesale market time can be omitted in 2-3 days.

B, the cost of incoming accessories - round-trip fare, accommodation fees, logistics costs can be omitted.

2, purchase advantage

A,

The urgency is reduced.

Going to the wholesale market in person, because of the time limit, it can not take a long time to pick and choose, some clothes may not be in the same place, but forced to purchase quickly under the pressure of purchase.

But online shopping can take time to choose slowly.

The validity of B and purchase basis is increased.

The traditional way to purchase goods and choose money is to rely on one's own eyes. Two is based on the recommendation of the boss, and the three is based on the feedback from customers. In contrast, online purchase is based on three sources, and the source of feedback from customers is wider, feedback is more timely, replenishment is faster, and the additional cost of replenishment is gradually decreasing.

3, wholesale quantity restriction advantage

In general, online wholesale is basically ten batches, and some even get together, so that to a certain extent, the selectivity of physical shops has increased a lot.

4, inventory pressure advantage

Because online purchase can be very low volume, relatively speaking, the pressure of buyers' stocking is gradually decreasing, and the risk of inventory backlog is decreasing, which is equivalent to less investment and lower cost.

5, wholesale price pparency.

Regular wholesale websites, such as officially become wholesale agents, will show a clear price. Compared with traditional channels, the wholesale price will reduce the price of the bargaining, and further pparency of price pparency will be conducive to further selection and measurement.

6, capital turnover advantage

Wholesale market purchase is generally cash spot, a one-time investment of a lot of funds, but need to sell all the clothing to return to the cage funds, the period of capital occupied a long time, if a relatively large amount of money is only a lot of bank interest, online shopping can be more flexible, many small batch of goods, gradually less money occupied time.

7, style renewal advantage

Whether the style is good or bad is the key to business prosperity. It is not possible to frequent wholesale market purchases. With 2 counts per month, the clothing style update can only be 2 times a month. It can not keep up with the fashion trend, but it can not expand its business opportunities. However, online clothing brands such as MOOIEE will update more than ten times a month, which is more than 5 times faster than the traditional channel purchase. It can easily purchase new models and increase customer turnover rate.

The comparative cost of the above two examples is as follows:

Suppose that every time we go to the wholesale market to invest 10000 yuan, the unit price is 50, the quantity is 200, and the selling price is 120 / pieces, the profit is:

120*200=24000 (Sales)

10000 (clothing cost)

400 (round-trip travel cost)

150 (accommodation fee)

100 (other expenses)

According to the monthly net profit of 10000, the daily output value is 300, and the wholesale stock is 3 days, and the output value is less than 3 days, that is 900.

Composite cost: 10000+650+900=11550

The profit is: 24000-11550=12450

And from the wholesale network, the cost of clothing is eliminated. That is to say, changing channels will cost less than 1550 each time. The equivalent of 40 yuan for the same quality is only 32, 25, and above.