Women'S Clothing Struggle Young Rising Star

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The Xiaobian of the net introduces the "struggling youth" on the development of women's clothing.

On the way to the development of women's clothing, there is a rising star who will not be an ordinary youth or a young artist, but a young struggling.

She is the Hangzhou Mu Xin Fang Fashion Co., Ltd based on "Europe, America, elegance and fashion".

As a descendant, it coincides with the trend of fast fashion, how to protect ourselves in the competitive frenzy, and how to further develop in the frenzy. With these questions, we come to Mu Xin Fang headquarters to interview Xia Dongshun, her marketing director.

As an outsider, Hangzhou Mu Xin Fang Fashion Co., Ltd., with its precise positioning, has won a position in Hangzhou women's clothing collection.

It is reported that the company was founded in 2010 and is a Sino Italian joint venture from the world fashion capital of Milan.

It focuses on the research and development of women's clothing, the sales of independent brands and the introduction of famous brands abroad.

Its own brand name is lo Shi Rui.

The main customers of the brand are 28-40 year old, elegant, fashionable women who have good taste, ideals, advanced white-collar workers who pursue European fashion knowledge, artists, freelancers and media people.

The design style is simple and fashionable.

Luo Shi Rui, originating in Italy, because of its own European ancestry, made the design of Luo Shi Rui always closely follow the European fashion trend, combined with the clothing features and habits of the Oriental women to blend into the concept of clothing design. In this way, the diversification of style and the style of European fashion show the feminine personalization of the Oriental pursuit of fashion, and the unique design of the excellent designer. At the same time showing the perfect curve of the female, it also gives out a remarkable sunshine temperament, portrays the feminine fashion and unpublicized personality, succinctly but does not lose the rhyme taste, lets each customer feel the happiness of the fashion.

This rising star, founded in 2010, can be described as a "struggling youth" on the way of women's clothing development.

In a short span of four years, from the initial stage to the beginning of scale, from Sino Italian joint venture to independent research and development, "Luo Shi Rui" step by step to the present day, the director of marketing, Xia general, said that in fact, Luo Shi Rui is also facing many difficulties. The fluctuation of the market environment has led to the increase of clothing costs. The uncoordinated cooperation between online sales and terminal stores has made the beneficial two-way mutual benefit become more and more difficult, which deeply affect the future development of "Luo Shi Rui".

However, all employees of Mu Xin Fang are striving to achieve today's success under the guidance of the core values of "striving for self fulfillment and daring to achieve the future."

In the interview, we learned that in order to clear the line,

Channels to solve the dilemma faced by mutual benefit and mutual benefit, Mu Xin Fang is striving to establish its own online sales platform, which will make efforts in the operation of micro mall.

According to director general Xia, they will display their products through WeChat platform, and increase the function of WeChat payment. Interested customers can make purchase at any time after viewing products.

In this way, both the convenience of customers and the sale of products can be seen as two birds with one stone.

In addition, in order to cater to the needs of consumers, the "Luo Shi Rui" brand has made some meticulous changes in the latest quarter's product design.

On the basis of preserving their original style of "simplicity, fashion and elegance", fashion styles, collocation and color use are all changing.

Xia also pointed out that this season's new product is different from the previous management of the company to control the designer, made a more daring attempt, allowing them to be able to fly.

Therefore, in the upcoming November 26th's "journey of mind, pleasing to the eye", Lo Shi Rui 2015 spring and summer new product order meeting, you will see a more colorful color, style richer, more collocation of Luo Shi Rui.

As we talked about in the chat, this season's Lo Shi Rui always has a mind that can directly attack consumers.

We look forward to this four year struggle and continue to work hard.

The "struggling youth" will create a beautiful blue sky for women in the future.

Because we firmly believe that only the competition is stronger, under the survival rule of survival of the fittest, the "Luo shrui" family, which is fearless and confronting challenges, will become clearer and brighter in the future.