EU'S Anti-Dumping On Export Shoes To China

Giant group is Zhejiang province.

The first export enterprise is also a leading enterprise exporting to the European Union.

Pan Jianzhong, chairman of the board of directors, said that after the end of anti-dumping, orders did increase substantially.

But our principle is "prudent" and we should not rush to the effect of "rush into mass action".

From the point of view of management, the reopening market also has an adaptation process to the enterprises themselves.

Therefore, in order to prevent the emergence of a new round of anti-dumping, we will gradually enter the annual control increment between 10% and 20%.

According to Wenzhou

Xie Rongfang, executive vice president and Secretary General of the association, introduces many

It is wise to take the "control list" standard of product positioning, brand, price, style and so on. The export volume of Wenzhou leather shoes to the EU will grow steadily by 10% to 20% this year.

From "big cargo" to "Goodyear"

In the past 5 years, the Wenzhou shoe enterprises, which suffered from anti-dumping, have not only learned to control quantity, but also reluctantly give up their love. They have also learned to improve their quality and take the road of pformation and upgrading.

Quality and price are the positive and negative sides of a coin.

Low quality products and low-grade quality are naturally low selling prices.

Zhou Jinmiao, general manager of Kangnai, believes that seeking truth from facts is that they are not without problems, but there are still many non-standard things.

For example, there are many undesirable qualities.

In the past, people's criteria for quality were not firm enough to withstand wear.

Now that the problem of Wenzhou shoes is firmly solved, the international market has come up with new quality standards, such as environmental protection standards and safety indicators.

Therefore, the rational return to the EU market, but also to get rid of the "big road", in the quality management work hard.

In order to make Wenzhou shoes not afraid of wind and rain in the EU market, Kangnai group is leading the Wenzhou shoe enterprises to take the Goodyear road.

The company introduces the world's most advanced equipment technology, with top-grade leather materials, special accessories and special crafts, to make it strong, comfortable, fixed foot type special, new and different high-end.

The price is 6-7 times that of "big road" leather shoes, and the selling price in the international market is more than 2000 yuan and a pair.