Xia Ling Min Talks About Playing The "Herd Effect" Clothing Specialized Market Integrated Brand Incubation Base

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Xiaobian of the network is to introduce the "herd effect" clothing specialized market integrated brand incubation base.

Recently, Xia Lingmin, vice president of the China Textile Industry Federation and chairman of the circulation branch, said: "our clothing brand incubator base should actively establish the brand awareness of the professional market, and fully attach importance to the brand development of the professional market.

We should strengthen the construction of brand service system and build our brand service system from the needs of brand elements growth.

At the same time, we should actively support the government, industry organizations and social forces, and focus on cultivating a number of brand operators with distinctive characteristics and capabilities, so as to bring the herd effect of brand development into full play.

Let our growing enterprises be full of vitality, so that vigorous brands can grow up healthily in the Chinese textile and clothing ecology, forming a good brand ecosystem, and play a more powerful role and contribution to our professional market and our mobile links for us to truly strengthen the entire textile and garment industry.

Recently, as the nineteenth China (Humen) international garment trade fair and 2014 Humen

One of the important activities of the week, the 2014 National Convention on the exchange of clothing brand incubation bases was held in Humen, Dongguan.

Beijing Dahongmen clothing trade city, Changshu garment city of China, Zhuzhou song song dress city, Chongqing Chaotianmen market, Chengdu Dacheng garment market and other market representatives from 30 Chinese garment brand incubator base, with the base of self-cultivation of dozens of Chinese clothing growth brand enterprise representatives, about 150 people attended the event.

The experience exchange conference of this brand incubation base is not only the five age of China's clothing growth brand, but also an experience exchange meeting with many hatching bases that cultivate our own excellent brands.

The theme of the conference is "creating new brand advantages to meet the new market normal". It aims to explore new development directions for professional market and brand enterprises under the new normal environment, and help the professional market and brand to penetrate into the market environment and quickly adjust the development strategy.

In order to investigate the achievements of the professional market in promoting the development of independent brands, and review and summarize the service construction of the brand incubator in the past five years, in 2014, 2-10 months, the China Textile Federation circulation branch made the first overall review of the units that had won the "Chinese garment brand incubation base", and read the "decision on the reevaluation of the Chinese garment brand incubator base" at this conference.

Humen Fumin fashion city, Chengdu Kowloon Plaza, Beijing Tianya women's clothing building, Liaoning West Liu clothing city, Guangzhou white horse clothing market, Guangzhou red cotton international fashion city and other 30 brand incubation bases were re evaluated, and were awarded the "2014-2017 China clothing brand incubation base" title.

At the meeting, Lu Daozhi, vice general manager of Humen Fumin group in Guangdong, vice president of Gzi Reit Asset Management Limited, Cheng Jiuzhou, general manager of Humen Baima clothing market, Zhou Qi, general manager of Chengdu Kowloon Plaza, Wang Miao, deputy general manager of Tian Ya women's clothing building, Beijing, deputy director Yang Guang of the market management committee of Haicheng Liu, represented the five brands incubator base, and shared the experience of brand cultivation of their respective bases.

Whether it is the market structure planning and brand system construction of the Liaoning Xi Liu clothing market, or the business concept of Tianya women's wear building, which is mainly based on women's clothing, or Humen's fashion city, which is a sincere expression of the solid service brand and the serious implementation of brand building in the basic service and system planning of the brand enterprises, it can be seen that the white horse clothing market in Guangzhou, as the bridgehead in the industry, is not only a vision for the development and change of the market, but also a real insight into the development planning of the brand.

Including Chengdu Kowloon Plaza, located in the southwest of the underdeveloped garment industry, it is a banner to cultivate local women's clothing brand.

It can be said that it is precisely because each brand incubator has made great contributions to brand breeding with their loyalty that the brand also gives feedback or promotes the common development of industry and base.

Finally, China

Xia Lingmin, vice president of the Federation of industry and President of circulation branch, made a concluding speech on this conference.

President Xia first made an objective analysis and interpretation of the basic performance of the textile industry since 2014 and the prospect of the "new normal" industry operation, and put forward several requirements for the development of China's garment brand incubation base: first, we should further enhance the brand awareness of the enterprises; two, we should stimulate the power of brand growth; three, we should improve the brand service system and establish the brand service mechanism; four, we should go out and learn more about communication; five, we need to improve the Internet thinking.