Changchun Winter Apparel Market, Mink Coat Is At A Low Price.

Here world

The shoe and hat net has introduced the mink coat for sale, but the price has come down.

"Beauty, look at this white mink coat, which gives you the lowest price of 14000 yuan. Last year this minimum is 17000 yuan!" yesterday, in a fur city near new hair Road, Changchun people Guo heard the introduction of promoters.

Recently, the reporter visited the fur market in our city, and found that the season should be the peak season for fur sales. But this year, the market is different from previous years. All the businesses selling fur have started a "special offer", just like a mink coat, whose price has not risen.

In addition, according to industry sources, the price of international raw materials will decrease, and fur will also "dive" this winter. At least one mink can be reduced by two or three.

Salesperson:

The biggest discount is fur this year.

Recently, reporters visited several fur cities in our city, and found that during the peak season of fur sales, not only fur city launched promotional activities, but also some businesses launched preferential activities.

If a fur business publicizes the purchase of mink coat, the price will be set down by 2000 yuan; if a fur business man introduces a friend to buy fur clothing, he will get 500 yuan for the deal, and he can also take part in the lucky draw.

Such as the activities of a mall, buy fur to participate in the raffle and so on.

Reporters also noted that some businesses simply put the special fur directly with signs, such as 7300 yuan a mink coat, 7800 mink coat and so on.

A salesperson told reporters that this year's marten discount is very strong and the discount is the most year. Before, each piece can be cheaped up to one thousand or two thousand yuan at most, and this year it can cost 3000 yuan to 5000 yuan each.

Some of the old styles have more advantages. Thousands of dollars for a mink coat is no problem.

Another salesperson also said, "look at this imported mink coat with leather material. It was 17000 yuan at the lowest price this time last year, and it can be bought at 14000 yuan this year."

Consumers:

A mink can save at least 3000 yuan.

This year, the price of fur is not a special case of the one or two businesses. Compared with the price rise in previous years, this year's price is definitely cheap.

After visiting a lot of fur city, I feel that this year's mink coat is much cheaper.

Ms. Chen, a member of the public, had recently planned to buy a mink coat. She told reporters that she had visited many fur cities last year. Under the budget of less than 15000 yuan, there was no special mink coat, and the better one had nearly 18000 yuan.

In the winter of this year, Ms. Chen stroll around the market, pleasantly surprised to find that the imported fur material and the similar mink coat which she liked originally can be bought at 15000 yuan now, and there is still room for bargaining.

Ms. Chen said, "fortunately, I did not buy it last year, and I can save at least 3000 yuan this time."

"Can you make it 500 yuan cheaper?"

Yesterday, in a fur shop, a more than 50 year old woman was bargaining with the salesperson.

The woman said, "I didn't want to buy it, but I think this year's marten is a lot cheaper, so I'm going to buy one."

Boss:

The price dropped but the sales volume did not come up.

For consumers, the price of fur this year can be very powerful.

But for the fur industry business, it is not happy.

Ms. Chen, who has been engaged in fur business for many years, told reporters that the sales season of fur is from October to February of next year.

Just like the shop she opened, she sold four or five pieces a day at this time last year, and sold two or three pieces this year.

Speaking of the profit of mink, Chen said that selling mink to make money must depend on the amount of walking.

Small businesses like them are imported into leather, then processed and sold, and the profits of each mink are less than 1000 yuan.

Although the leather is cheap this year, it still can't earn money on sales.

Impact:

Salesmen earn less than 1000 yuan a month. Although the price of marten fur coat is so big this year, sales have not increased. This also directly affects the income of salesmen.

Chen told reporters that in addition to himself and his relatives, his own shop also employed two salesmen, because this year's mink sales are not good.

The fixed salary for this year is also reduced from 4000 yuan per month last year to 3000 yuan.

A salesperson in a fur shop told reporters that apart from fixed wages, part of the income is the percentage of each coat.

Each selling a mink coat can be deduct 20 yuan to 30 yuan, but some of the special offers are not deduct.

Good times, the monthly fixed salary plus royalty is almost 10000 yuan, which is basically earned by these few months.

The sales staff also said: "from this year's sales situation, I estimate that my income will be reduced by more than 20% compared with last year."

Reason:

Affected by falling raw material prices

What is the reason for the abnormal price reduction in the fur market this year? Chen boss told reporters that the main reason is that the price of international raw materials is falling.

Every year in February, businesses will buy leather materials, such as this year's "mink" leather material prices compared with 2013, a lot cheaper, which directly led to a decline in the price of retail terminals.

In addition, with the reduction of market demand and overstock of stock, the price of fur has also declined this year.

According to Chen's experience, she thinks fur will also be able to "dive" this winter. At least a mink can be reduced by two or three.

Reporters learned that, with mink as an example, from 2010, the price of homemade mink rose at a rate of 15% per year, and the price of imported mink rose at a price of 20% per year, up to 100% in the first half of 2013.

But judging from this year, the price of leather materials has clearly entered the downstream channel.

Insiders pointed out that this year is the most raw material for mink raw materials, and the market is oversupply. Last year and this year's mink is hard to digest in the next 3 years.

Out of town:

There is a business exit from the fur city of Tong Er Bao.

This year for some

The industry is like a cold winter.

Chen boss said that she sold marten before the fur city in Tong Er Bao, but later he went to Changchun to open a shop, but she had not broken contact with some friends of the Tong Erbao fur city.

According to her understanding, many friends who opened shop in the fur city of Tong Er Bao have chosen to withdraw from the market.

Because in 2013, the price of leather materials was more expensive. If the merchants who bought large quantities of goods in 2013 were not sold out, then every year, if they sold a piece of marten, they estimated that they would pay about 3000 yuan, so they had to choose to withdraw from the market.

In addition, Chen boss also said that the price of the rent is also part of the reason. Like the 100 square meters of 200 thousand rents in the city of Tong Er Bao fur city, the sales are sluggish, so the rental amount can not afford the businesses, so some businesses begin to choose to leave the mall and sell to other shopping centers.

It's like choosing to rent short term venues and carry out group buying sessions. This is the way they choose to change sales this year.