Ningbo Is The First To Promote The Fight Against The "Double Eleven" Counterattack

　　 OR weekend after work, not online shopping to go shopping on weekends, Yongcheng Trading Area Traffic jams

"The order is not the same price, you are the richest person?" express and so on half a month, you are very idle? Half off buy fake goods, you are very Low ah? Bad assessment of human flesh, you are bold? Stay up late to empty, you nerve? People make a myth, shut your bird thing? This TM double eleven, you should have more choices. In November 10th, Suning launched an advertisement in the Yangtze Evening News, "six consecutive rounds", with sharp lines pointing directly to the strong rival Ali, triggering netizens' heat spanmission and Tucao. According to the insiders, Ali's "double eleven" online shopping festival has been criticized by consumers for promotion, gimmick, slow delivery, poor service quality of the seller, and many other drawbacks. From the perspective of the development trend of the future retail industry, the entity retailing industry will fight back vigorously and take advantage of all aspects of online shopping. For example, try out the trial on the spot, do not worry about the damage to the goods, express the delay, and take the time to take home, especially the genuine quality guarantee, which is the advantage of physical retail.

It's definitely one of the hottest words of this year's "eleven girls." as long as you go to the big shopping malls in Ningbo, it's enough to prove that this term is worthy of the majority of female customers. Since last Friday, the surrounding roads such as Tianyi business circle and Yinzhou Central District have ushered in a larger traffic volume, especially Friday and Saturday until around 10:00 pm. The reporters observed in Zhongshan Road, drug street and so on. The traffic jam condition is still continuing. The tail lights of the main road queued up in a line, and the pedestrians were carrying the big bag of "spoils" anxiously waiting for the taxi to stop.

　　 Take the initiative to find benefits here, you can live. Try them on? On trial

Several stores in Yintai department store are more popular. The shopping festival is full of atmosphere. Before the big promotion starts, smart women have come to explore in advance and decide what goods to look for, and then wait until the activity starts to pay for the goods. This is called first off. "At 10:00 in the evening, it was closing time. In those days, it was completely useless. It was close to 0:00 and there was no customer left." Mr. Lu, director of marketing department of Yintai department store, told reporters, "now consumers are shopping more and more rational. Many customers will try on our counters, carefully examine the style, workmanship and materials of their products, professionalism is comparable to professional buyers, and then compare with the same products on the same line, where to buy cheap." In order to rush to buy super low priced goods for the first time, many consumers began to "wait" at the store door early in the morning. Most of all, when several ATM ATM machines in the business circle did not have cash, they would call their friends to send money. This year's double eleven, we Ningbo consumers really spell.

The second department store, as an old department store, produced a consistent "benefit card". Its sales promotion efforts were more intense than in previous years, and the activities in the shopping malls were more abundant. In November 7th -11, sales of two hundred were nearly 20 million, up 50% over the same period last year, nearly doubled. Double eleven completed about 5000000 on the same day, an increase of about 25% compared with the same period last year. Xinhua union mall is also in full swing, not only has unprecedented discounts, more exciting activities, do not shop can also participate in activities, sweep the two-dimensional code, leaving the identification number, you can have a lucky draw, lucky can get a value of 220 thousand orange BMW MINI car, such "tyrant class" gifts, on November 11th at 15:28 pm the day.

　　 Genuine guarantee Consumers are more rational than online shopping consumers.

People who are so keen on buying this kind of shopping are enthusiasts, and some of them are puzzled. Is it really cost-effective? The reporters interviewed several citizens randomly and held different views on the promotion of double eleven and shopping festivals. Miss Tu is a Taobao iron powder with eleven double failures every year. She thinks that online shopping is more labor-saving. "There are too many people in shopping malls, and I hate to rush around. Or online shopping is good, moving fingers can compare a lot of products, which cheaper to buy. But Liu, a citizen, thinks that shopping in real stores is a real sight. Instead of waiting for express delivery, you don't have to worry about the damage of merchandise. You immediately take it home, especially clothing, and try to get through it before you buy it.

Meanwhile, reporters also did some comparative surveys on some products sold by online stores and physical stores during the "shopping week" period. Take a lingerie brand as an example, the 58% off promotion of Yintai Shopping Festival, a 319 yuan warm coat, folded for 133.98 yuan, compared with the same product, the online price is 168 yuan; and then take the new barrack sports shoes as an example, during the shopping festival, the special store bought the whole Stadium 15% off, while the official shop pushed out some shoe special sales promotion, the new section did not discount. In addition, reporters also found that many brands also launched online differentiation strategy under the line, to avoid online shops and physical stores conflict. In general, whether entities or online stores can buy the lowest price, quality guaranteed products, you are not smart enough.