Sales Growth Of Nike Running Products

Here world

Xiaobian network to introduce the running professional equipment, popular Nike running products annual growth rate of more than 30%.

They say running is the cheapest sport.

That's enough, but it's not cheap to run science and wind.

For the most basic shoes, the life span of a pair of running shoes is about 1000 kilometers. If you use the same pair of shoes frequently, you need to change them in three months.

In the circle of running friends, they have the number of running shoes, and the nicknamed "crab" and "centipede".

With a pair of running shoes 500 yuan, whether it is "crab" or "centipede", the market implied here is of great concern.

Shoes are just the tip of the iceberg.

Nowadays, as long as the road runner who is slightly started, he is eager to have a complete set of equipment -- Compressed trousers, sweat socks, windshield glasses, headscarves, knapsacks, watches, etc., and it will take about 5000 yuan to be armed.

If you take part in the marathon, you also need to equip with more expensive and more expensive equipment, such as the hottest APP apps and smart wearable devices.

In mobile phone operating system, there are hundreds of running APP applications that can be downloaded.

With smart bracelet, smart watch, smart shoes and smart socks, it will make running more interesting and more addictive.

Huang Xiangyan, director of communications in Nike Greater China, said that the global sales of the company's running series maintained an annual growth rate of over 30%, far exceeding the two major categories of football and basketball.

In addition to sponsoring marathons, they also organize various kinds of jogging competitions, organize running friends clubs, and develop intelligent hardware and software.

It is reported that Nike's APP now has tens of millions of registered users.

But in the eyes of practitioners,

The level of reclamation is far from enough.

Many Brand Company observed that the number of women runners in the marathon race has increased year by year. Considering the diversified demands of women for equipment, they are now laying emphasis on this aspect.

"This year's running product women's series has a global income of $5 billion.

We predict that revenue in 2017 will grow to $7 billion.

An insider from Nike revealed.