AA American Dress Reappearance Of Large Scale Advertising Half Naked Muslim Provoke Controversy

AA American Apparel has always been known for its boldness and has been banned many times. This latest advertising blockbuster, which is experiencing financial difficulties, is also no exception. It has caused great controversy over religious issues.

AA American dress reappearance of large scale advertising half naked Muslim provoke controversy

In the upcoming advertising blockbuster on the US Edition and the British edition of the Trend Magazine "Vice", Max, the female model, appeared only with a row of words, "Made in Bangladesh (made in Bangladesh)", which was printed on the chest to block the key parts of Maks.

And the location of the letters is very strategic. One of the two points is just a little bit from the word "in".

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Max has been working in AA clothing since 2010. She was a Muslim and was born in Dhaka, Bangladesh. She lived in California, South America after she was 4 years old.

Underneath the hard shot taken, AA's American dress arranges several lines, telling Max's story and the details of the jeans he wears. In the advertisement, Max's jeans are not fastened.

"The high waist jeans worn by Max were made by 23 skilled workers in the centre of Losangeles. All workers were paid reasonable salaries and enjoyed basic medical benefits."

It is written in this article.

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It is not surprising that public opinion has criticized Max for his half naked appearance. Some media rebuked the advertisement as "ridiculous" and others thought it was "cool".

The most in-depth comment on it came from an article published on Elle.com by Tanvi Nadine Islam, the Tanwi Nandini Islam.

"Max, like AA's American dress, is made in the United States.

She was half naked and hinted at everyone: AA American dress is like this.

This is also what we dream of making in Bangladesh.

It is not a poor young woman who works overtime in sweatshops, but the salary she receives is much lower than the normal standard. The shirt that costs $5 is only 30 cents an hour. "

Tanvi Nadine Islam wrote.

She was born in Bangladesh, and was writing the refutation article for a month's visit to the country. "This advertisement is nothing to do with the women around you, but it is of great significance to the women workers who are still unknown to the Bangladesh clothing factory."

Tanvi Nadine Islam's view deserves our serious consideration, but we can not help wondering whether she has taken the AA American dress to bear at least under such circumstances. After all, it is just a dress advertisement (Max is half naked, but the jeans do look good).

Moreover, it is clear that AA's American dress wants to show that as a company, the pay they pay to their employees is reasonable, especially compared with the "sweatshops" in Bangladesh.

An advertisement may not be the right way to attack the malpractice of the Bengal garment industry, or to even light a bit of hope for those women who are still struggling in sweatshops.

Lauren Sherman, editor of Fashionista, the fashion sharing website in the United States, takes this controversial advertisement with AA American dress. Lauren Sherman

Director Alice Alonzo (Iris Alonzo) had an exchange, and his response showed that there was no reason why we should have a clearer view of the advertisement.

How did you come up with such an idea?

Over the years, we have kept our employees in the advertisements.

We want Max to shoot the advertising photo for a long time.

She is a very lovely person and an excellent employee.

Her background is very attractive to us in many ways. This is the origin of this advertisement.

We are very proud of her and her courage.

What kind of information do you want to convey? (media seems confused that this advertisement is a response to the bad working environment of some factories in Bangladesh, or a preconceived idea of the image of Muslim women living in the United States, or both?)

Like many other advertisements, this advertisement has multiple meanings.

The words "made in Bangladesh" refers to the birthplace of a model, and it also points to a crucial issue in the fashion industry.

As for Max, she is an independent woman. No matter what she expects from others in culture, she is firmly on her way.

We believe that all women should be able to choose the life they want and be able to express themselves freely.

We have appealed for labour for a long time.

Just a year ago, the collapse of the Rana Plaza factory building in Bangladesh claimed the lives of 1140 garment workers. The accident was disastrous and unforgivable.

Apart from personal safety, Bangladesh's clothing workers are among the lowest wage earthen workers in the world, with an average monthly salary of only 68 dollars (about 400 yuan). This is the result of the recent increase in wage levels.

By contrast, nearly 5000 employees employed by AA American Apparel in Losangeles earn 10 to 25 dollars per hour.

It is also very important for consumers to think about the benefits of workers who can not see these fashionable clothes when they are looking at these beautiful clothes.

And for any fashion brand involved in any form of manufacturing, it is crucial to assume moral responsibility.

Clothing manufacturing is a difficult job that requires highly skilled professional workers to complete. In the past 15 years, AA apparel has been working hard to prove that it is possible to do a good job of garment enterprises without overexploiting workers or ignoring their safety.

The focus is not on where the factory is located, but how the employees in the factory are treated.

AA many advertisements in American dress have aroused great controversy. It seems that the media are always trying to give negative reading to what you have done.

In my opinion, there is always a element of praise for women in every work you show.

Is it the core of your creativity to praise women and advocate diversity and fairness? Or have I overread them?

It is certain that we praise women. In our advertisements and our corporate culture, we praise women's diverse, healthy body image and women's rights.

We never modify the female images used in the photos, nor do we disguise our models with make-up.

We always strive to capture the characteristics and personalities of the photographer, most of whom are employees, friends or customers of the company.

We usually tell stories about models in advertisements, as we tell Max stories in new advertisements.

We have released a large number of pictures featuring personal style, including workers in the industry, and even family members of our company, CEO.

But the media tend to focus only on what is more pornographic.

Sometimes this is frustrating, but for that reason, a simple leaflet advertisement made in Bangladesh has gained a platform for more attention and wider coverage.