Some Misunderstandings Of Clothing Store Owner's Purchase

Many shopkeepers are "cowardly" when they buy goods. They are afraid that they can't sell more goods, or they usually wear bigger clothes for some of the more fat customers. In fact, there are some mistaken ideas when shopkeepers run their shops. Let's tell you how the clothing store should be stocking.

　　 First, Stock purchase Several misunderstandings in the time

First, the clothing of each brand is located in a certain age group, such as 20-25 or 30-40 years old. Naturally, the size of the former is usually small, and the latter will consider the majority. In addition, a new shop, every 10 guests into the shop, 7 suitable people, there will be no size of opinion, but the more fat guests will reflect to the shopkeeper clothing is smaller, indeed. As a shop keeper, we need to consider the needs of this part of the guests. But the overall size is usually between S-XL. It is impossible to satisfy all customers' needs. Some businesses will naturally consider looking for large size clothing to respond to guests' opinions, but such clothes are not cheap, and your advantage will soon be obscured by adulterated clothing.

　　 Two, clothing pick up Pick code

For example, a brand's clothing has 100 colors and 2 colors, according to the general election method, we can see about 20%. The other 80% is that there is no opportunity for consumers to see, that is, even sales opportunities are gone. Plus color and size. Generally speaking, the goods that pick up 2000 yuan will feel tired. Just imagine, is your eye really so accurate? A 160 yuan short sleeved top coat will have many defects at the discount of 7-8 discount. The color is not good, it's a little small, and it doesn't match my skirt (trousers) and so on. Under the discount of 4-5 discount, there is almost no opinion. Most of the time, it is better to see which is more suitable. Below 70 percent off, the price factor is no longer an obstacle, and many problems can be accepted. If we buy more people, it will be a big loss for others to buy them. It's better to start first.

　　 Three. Stock up When we are afraid of too many goods, we must press the goods to finance the funds.

Just imagine that there are too few goods in a shop. Can guests find the right clothes? Besides, ten thousand of the goods may sell 50% of the goods, and the gross profit is 50%.

In view of the above suggestions,

1, learn to sell, small size, so business will become better and better.

2, profit should be reasonable, general 100% is more appropriate.

3, goods as far as possible according to a brand. Size, color, color.

4, the replacement time generally 1-2 times a month is more appropriate, clothing analysis is not to the season.