Kering Becomes Partner Of Cannes Film Festival To Raise Brand Exposure Rate

Kering group recently signed the five year strategic cooperation plan with the Cannes International Film Festival to become a partner of the film festival. Kering group's Gucci, Saint Laurent, Alexander McQueen, Brioni and other major luxury brands will also get a good media exposure in this cooperation. Brand clothing and accessories jewelry brands will also become partners of the Cannes Film Festival.

"Film as an increasingly popular and diversified art form is a mirror of contemporary social development, and can also express the combination of Kering group and culture and art," said Kering Group Chairman and CEOFran ois-Henri Pinault, in an interview with reporters.

　　 Next year The official partners of the sixty-eighth Cannes Film Festival in from May 13th to 24th include Paris L'OREAL, Dessange and jewellery brand Chopin.

As Kering group started its cooperation with the Cannes Film Festival, we hope to take this opportunity to emphasize the important position and contribution of women in the film industry.

"The Cannes Film Festival has been promoting the development of films in the international market in the past 68 years, and every year it has been commended in various ways in the industry. huge Women who contribute contribute to their influence. Pierre Lescure, chairman of the Cannes Film Festival, said in a news statement.

"Through cooperation with the Kering group, we can jointly promote the development of films, tap talents, and support women who will contribute to the continued development of the film industry". This is a response from the October announcement of the Cannes Film Festival, which will be held in May next year.

The annual film festival in the city of Cannes is very popular not only among movie fans, but also for fashion lovers all over the world. According to the news report released last month, besides the activities of the festival itself, there will also be show shows and international fashion designers. Reporter The grand event that the industry and fashion consumers can participate together.

Kering group, with its high reputation in the industry, contributes to the value of the cultural industry and the personalized online network platform to support the first fashion festival in Cannes.