Fashion Store Decoration Design Strategy Sharing

First, store appearance design (door and sign).

The design without originality is bound to fail to bring momentum to sales.

If a chain store is the face of a brand, the appearance of a store is the face of a chain store. We must consider it as the first visual element.

The appearance of the storefront includes the location landscape, building body, storefront light box, building and sunshade shed. Besides, the decoration function of the pparent window can not be ignored.

Appearance is an important part of inducing target consumers. The principle of the whole design is to stop the passers-by as much as possible.

It is suggested that the door of the clothing store should be monochromatic, simple, atmospheric, overall, stable and easy to remember.

Two, store props design and layout.

Usually a standard clothing store should have: 1, image wall design; 2, elevated design; 3, window design; 4, cashier design; 5, low frame design; 6, mid island design; 7, exhibition booth design; 8, sofa design; 9, fitting room design (warehouse); 10, jewelry cabinet design; 11, point hanging; 12, lighting design; 11, smallpox and ground design.

Fashion store design is the highest taste design in the fashion industry. It is an aesthetic design that combines taste, concept, consciousness and understanding. To reasonably lay out the above content, it depends on the designer's understanding of the background and style of the clothing brand, and then he can find out the ideal store style of the brand by finding the right designer, and the professional and industry experience is the most important.

Three, window display design.

Window display has the function of conveying information, displaying enterprise products, creating style and taste, attracting customers' visual impact, and so on, window display is the soul of brand.

If the shop is likened to a person, then the window is the eye. From the window, we can see the shop style and brand style.

But for now, window display design lacks originality, and many display windows are only for display.

With the model's random arrangement, mechanical accumulation can not grasp the core of the brand.

Such a shop window is like a decadent look, without soul.

A good designer wants to show the brand personality and style perfectly. Window display is the best way to show the real meaning of designer's taste and brand.

A large number of professional stores have sprung up in the market.

It is also suggested that clothing enterprises should cultivate such talents and serve the brand more professionally and perfectly.

Four.

Collocation design.

When designing a storefront, the designer should take into account the compatibility between the shelves you designed and the products you display in the future, and not blindly design the shelves.

The Chinese business network thinks that the commodity display should introduce the characteristics of the goods to consumers in the most economical and time-saving way, so that consumers can produce a deep impression of the goods, and then produce the desire to buy.

Secondly, store display must have a sense of rhythm, and the color system must not be too rigid.

When the product is finished, customers should see clothes instead of shelves and decorations.