Humen Fashion Exhibition Five Wings To Help The City Fly

After more than 30 years of rapid development, Humen enjoys a reputation both at home and abroad. It has become a "famous Chinese clothing and clothing city" featuring women's clothing, children's wear and casual wear. It has won many honorary titles such as "Chinese women's clothing town", "China's children's wear town", "the first batch of textile industry cluster pilot projects in the country", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "the national Torch Plan clothing design and manufacturing industrial base" and "China's 100 best industrial cluster".

　　 Stand on On the new starting point, in 2014, the Humen Town Committee and the town government vigorously promoted the transformation of the clothing and apparel industry by relying on low cost and low price to achieve a large sales volume mode of operation, and encouraged clothing and apparel enterprises to "transform enterprises and small businesses", encourage more enterprises to become bigger and stronger, develop e-business, realize the continuous upgrading of the technology, quality, brand and added value of the whole industry, and guide the transformation of clothing and apparel industry to original design, independent brand and fashion source, and achieved remarkable results.

By the end of 2013, the total industrial output value of Humen's clothing and apparel industry was about 30 billion yuan, an increase of about 10 billion yuan over the end of 2012. In 2014 1-9, the added value of clothing industry was 3 billion 552 million yuan, an increase of 9% over the same period last year. By the end of 2013, the annual sales volume of clothing and apparel industry in Humen had exceeded 60 billion yuan, an increase of about 10 billion yuan compared with the end of 2012. In 2014, the sales volume of Humen clothing and clothing market is expected to grow 8%. Humen town has been examined and approved by the State Administration of quality supervision and quarantine, through the preparation of the "national clothing (casual wear) well-known brand demonstration zone". In February 2014, the Humen garment market cluster was identified as the "Guangdong leisure clothing international sourcing center" by the Guangdong provincial economic and Information Commission.

At present, Humen is carrying out the spirit of the eighteen party and the the third Plenary Session of the 18th CPC Central Committee in an all-round way, and closely around the goal of achieving a high level of rise and building a node city in the Pearl River Estuary and bay area, taking the first class standard of the Pearl River Delta and the modern medium-sized city structure to carry out a new round of urban planning and construction, creating five strategic development platforms, and making the four major industries of clothing, clothing, electronic information, commerce and circulation, and cultural tourism. The Humen chapter of the Chinese dream is written in concrete action.

　 "One mind and two wings" to further Humen's clothing and apparel industry Strong wind

In the past two years, with the adjustment of China's textile industry's strategic structure and the new situation, new opportunities and new challenges that Humen's clothing and apparel industry is facing, the Humen town government has taken the opportunity to explore a new path of industrial transformation and upgrading with "one mind, two wings". "One heart" is to create 10 square kilometers central business district including clothing city, cloth city and business city, striving to achieve annual sales volume of over 80 billion yuan in Humen clothing and apparel industry cluster, and focus on building "Humen garment industry collaborative innovation center". "Two wings" is to vigorously support the development of e-commerce and children's clothing industry, and add two wings to Humen's clothing and apparel industry. "One heart and two wings", the heart is hematopoietic, innovative drive; two wings fight, enhance vitality.

Build 10 square kilometers central business district

Accelerate the establishment of the central business district. We will continue to accelerate the construction of the major industrial gathering areas for clothing and clothing, and build 10 square kilometers of central business district including clothing city, cloth city and business city, and strive to achieve annual sales volume of Humen clothing and apparel industry cluster exceeding 80 billion yuan.

On the one hand, efforts should be made to upgrade and upgrade the clothing city of Humen. The clothing city of Humen is based on Yin long road, and the road of benevolence and righteousness is horizontal. The large scale modern parking lot with functions such as logistics and logistics has thoroughly solved the historical problems of serious parking space shortage in the area, improved the construction of supporting facilities, and built two square kilometers of commercial pedestrian streets; three, building an air corridor, connecting the main markets along the main street such as fuming fashion City, the Yellow River fashion city and Daying East International Garment City, forming a new urban landscape with people walking in the air and driving on the road, facilitating the procurement, enhancing the competitiveness of these markets; four, segmizing the canal, beautifying the environment and constructing leisure areas; five, setting up a management committee to coordinate the operation, planning, packaging, publicity and promotion of the entire business circle, so as to promote the overall prosperity of the clothing trade circle that Humen is famous for. The plan will enhance the status and influence of the business circle through the following five measures: first, comprehensive investment and construction, 1000 parking spaces, traffic diversion, tourist bus routes, and air gardens. By strengthening the upgrading and upgrading of the existing clothing trade area, we will further enhance functions, improve the environment and improve efficiency.

　 Building 5 to 10 square kilometers business city in Humen

Accelerate the construction of Humen business city. Humen business city range from east to Bada Road, South to Chang De road, West to Liansheng Road, north to Sports Road, with a total area of about 5 - 10 square kilometers. Through a high starting point plan, high quality construction and high level integration, we create a business district which integrates business office, business finance, exhibition and trade, creative display, logistics and distribution, administrative culture, sports leisure and hotel apartments, featuring the clothing industry, covering a variety of urban complex. Its contents include the urban transport complex represented by Guangzhou city's Humen business city station, with the clothing marketing complex represented by Fumin clothing business center (Fumin children's wear Center), Fumin Chuang Feng garment twin city and Fumin International Trade City, with the commercial real estate complex represented by Wanda Guang Chang and so on.

In addition, Humen will continue to rely on the "collaborative innovation center of Humen garment industry" to strengthen the leading role of fashion brands and the extension of industrial chain value from the strategic height, vigorously develop e-commerce, expand online shopping market, strengthen innovation driven and resource integration, and enhance the competitiveness of industries and the vitality of the industry development. The following are the details: first, we should enhance the level of R & D design and increase the added value of products by collaborative innovation of "government, industry, University and research". By integrating the advantageous resources of universities such as Shanghai Maritime Univeristy and Donghua University, we can help Humen dress and apparel industry to form technical cooperation, build talents in Pyramid, enhance the R & D design level, promote the development of Humen clothing to the value chain, guide Humen to transform from garment manufacturing to clothing creation, and second, lead the garment industry to the fashion industry through information service and management innovation synergy. By leveraging the collaborative innovation center, we will further explore the unique fashion and creative elements of the clothing industry, and the cultural characteristics and fashion symbols of the Southern School of Dongguan, promote the three fusion of Humen culture, tourism and industry, and integrate the industrialization and information technology to help Humen dress and dress industry upgrade to the fashion industry. Third, take the apparel industry as the breakthrough point to realize the transformation of Humen's economy and the remodeling of the city's cultural brand. The transformation and upgrading of the clothing and apparel industry will promote the upgrading of the service industry and other supporting industries, promote the adjustment and layout of the entire industrial structure, and promote the healthy and orderly development of Humen's economy. In order to help Humen garment enterprises to build brand and enhance their cultural connotations, we should strengthen the remodeling of Humen's cultural brand and realize it. coupling effects 。