Jiang Zheng Rong Talks About Doing Business Shoes With Cultural Connotation.

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Xiaobian of the network to introduce Jiang Zheng Rong: to do cultural connotation of electric shoes products.

The name card: Jiang Rong Rong, the head of search and trade shoes and clothing business and trade, was officially involved in the business field in 2009.

After years of precipitation, the brand of "scar shoes" was launched in 2014, and immediately sold on the Internet.

The electricity supplier's experience is that there are no salable products, only sellers who will not find products for sale.

Jiang Zhengrong, who began to set foot in e-commerce in 2009, thinks he can only be a beginner in the field of electronic business.

However, it is this "beginner" who has led the new fashion of Internet shoe products this year: the well known "scar shoes" launched the Internet in one fell swoop.

He believes that the most fundamental reason for the brand of "scar shoes" is that it gives the product more cultural connotation: man's strength and courage.

This is precisely able to grasp some consumers' psychology accurately on the Internet.

In 2007, I just saw the movie "Sparta three hundred warriors". I think the Spartan's strength and courage is the best embodiment of men's temperament.

From then on, I was wondering if I could integrate this kind of temperament into products.

In 2009, after I started to do business, the idea became stronger and stronger.

However, due to the limitations of original strength and other aspects, this product has not been designed at the very beginning.

Since 2012, we have embarked on the research and development of "scar shoes" and launched the market this year.

Jiang Zhengrong said.

In the view of Jiang Zheng Rong, the attraction of consumers is not how fashionable and good-looking "scar shoes" is, but rather the "taste" or "cultural connotation" of the product of "scar shoes".

And this is exactly what he thinks it needs to be an e-commerce brand.

In the view of Jiang Rong Rong,

The electricity supplier is consistent with the "brand capital" and stands in front of the world with its brand.

But he also admitted that the road of Jinjiang's electricity supplier is not easy.

"Brand" is not a brand that you say is or has no cultural connotation. It is simply not brand name.

This line is universal, and online is also universal.

Jiang is very clear about this truth, and it also applies this principle to the operation of the tide finding people.

In the planning of Jiang Zheng Rong, the shoes that will be launched by future tide makers will be surrounded by "very insistence" and "courage", which will be regarded as the core of product design and promotion.

Even though he knows, this means that the consumer groups for the shoes of the tide makers will be relatively limited, but they will be more precise.

If you don't do it, you have to make a distinctive product.

Especially in today's market, consumers are more critical and more clear about what they want.

If we only do that kind of popular products, we will never match those more powerful enterprises, which requires our products to have individuality.

Jiang Zhengrong said.

Jiang is also very clear about the future of the tide makers.

As a Minnan people, he hopes to integrate the spirit of "fighting" in Southern Fujian into the core culture of the Chaozhou people and become the brand characteristic of the Chaozhou people.

"This road is hard to walk, but I will go on like a tide maker."

Culture, persistence, courage! "Jiang said.