New Ways Of Traditional Retail Giants In Big Data Era

The biggest value of big data for retail enterprises is to provide detailed guidance for the development of retail strategy.

1, precision marketing; 2, product development; 3, improve the supply chain;

In Chaoyang Joy City, besides the timely adjustment of industries and innovative marketing activities, the real core competitiveness of Chaoyang Joy City is efficient operation and management, which is based on big data. All marketing, investment promotion, operation and promotion are all around the big strategy of big data analysis report.

First, according to the shopping basket list of more than 1 million members swiping card data, Joy City will classify members who like different brands and different brands, and inform members of the personalized brand promotion information accurately.

Secondly, Chaoyang Yuecheng installed nearly 200 passenger flow monitoring equipment in different locations of the mall, and through the Wi-Fi site login information to know the customer's store frequency, through the coupons associated with membership cards to know the consumer welcomed preferential products.

Thirdly, through the tracking analysis of the passenger flow statistics system, the solution is provided to improve the consumers' moving line. After the opening of the 4 level new district, customers are always reluctant to go to the new market, because the consumption is familiar with the previous line, so few people have gone through the past, and the sales performance in this area has not been satisfactory.

For this reason, the investment department has developed leisure water bar in the empty area of the new and old pfer area of the 4 floor, creating a European style street, and providing iPAD wireless fast Internet rest area.

After careful design, the sales of new districts have changed significantly after the streets are unveiled.

Finally, we can get a better understanding of consumers' consumption preferences and consumption habits by opening up WeChat and entity membership cards, consuming data, reading behaviors and membership data of members, thus providing a series of member services more targeted.

Yintai has been sparing no effort in information technology reform. It is one of the first retail giants to make big data strategy. In 1 and 2013, the WIFI network of all stores in Yintai department will be laid out, and customers can enter WIFI freely.

2, open online and offline, open 020, customers participate in product discount activities through mobile phones, and then to the physical store to pick up the shopping mode.

3, Tmall announced the strategic cooperation with O2O. In the future, the two sides will further cooperate in terms of system level, inventory, membership and service process.

For example, Yintai stores in department stores and

Laying free WIFI, gradually grasping user data, including user data and VIP user data, using Yintai net to open up the VIP accounts of offline stores and online.

When a registered account visitor enters a physical store, his mobile phone connects to WiFi, the background can recognize it, and all his interactive records and preferences in the past and Yintai will be presented in the background.

By analyzing the electronic ticket, walking route and staying area of the entity store customers, we can distinguish consumers' shopping preferences and analyze some habits of shopping behavior, shopping frequency and category matching.

Yintai network can even accumulate data of different users' preferences for brands and discounts. Based on the relevant data of mature stores, and according to the analysis of the users of the new stores, the guiding opinions of new store group goods and investment promotion are derived.