Do You Think The Price Is 300 Thousand Yuan For A Pair Of Shoes?

Here world Clothing and shoes Xiaobian net to introduce to you is a pair of shoes 300 thousand, value is not worth?

In October 31st, the Chinese Basketball Association announced the 2014~2015 season CBA professional league licensing label shoe purchase notice on the official website. This is specifically for those who have sneakers in the league. Sponsor The contract is issued under the notification of the players. It is clear that the total number of shoes for this year's League is 8, and the players who wear the labeled shoes need to pay 300 thousand yuan to the basketball association through the club. Last year league tournament, Beijing team player Li Xuelin once because the sports shoes question has made the whole town full of wind and rain, this year, the basketball association also is to eliminate the chaotic phenomenon last year, has issued the announcement early. Just a lot of fans want to ask: this 30 in case of two shoes, in the end is not worth it?

　 Astronomical "sneakers" must be "grabbed" too.

According to the rules of the Basketball Association, 8 of the 2014~2015 season's shoes for the 2013~2014 season remain open to the players. Players are allowed to wear the designated sneakers of Lining, a non League sponsor during training and competitions, but must be completely covered with the logo of these competing shoes.

At the same time, the Basketball Association stipulates that the price of each pair of labeling shoes is 300 thousand yuan. The club will apply for the basketball association to the Basketball Association, and the cost will be paid through the club. 30 in case the double label shoes are in the eyes of most fans, they are "sky high prices". But this is the sky price ball shoes all the clubs have to "robbing". Because the rules stipulated by the Basketball Association limit the number of franchisee, and once the club purchase exceeds the agreed quantity, the basketball association still has several restrictions to deal with. First, a club can only report 1 people at most; the non brand signing players have priority; among the reported players, the senior age has the priority; the team has priority in the league's low ranking last season.

Today, CBA has 20 clubs and more than 200 domestic players. The 8 licensing shoes do not seem to be very large. Those players and clubs who are in need of these franchises are expected to put on a "sneaker war" before the league starts.

Expensive shoes are also helpless.

This year, the Basketball Association explicitly stated that the sponsorship problem of the shoes was to give sponsors Li Ning Co the biggest protection. After all, 5 years 2 billion of the big contract sponsorship, who must protect this big gold owner. Last year, Li Xuelin's basketball shoes incident made the basketball association very passive.

The high sponsorship of Li Ning Co guarantees that each club can be divided into about 10000000 yuan a year. In the view of Basketball Association, this is a good thing for clubs and players. Therefore, it is normal to improve the franchise threshold and protect the interests of sponsors. For Li Ning Co, high investment naturally requires high returns. If you invest so much and many players play in other brand shoes, then the interests of sponsors will not be maximized. Therefore, the Basketball Association's introduction of this kind of price tag is not unreasonable.

Last season, Li Xuelin of Beijing was punished by the Basketball Association for the appearance of CBA in other brand shoes. At that time, "basketball shoes storm" made the basketball association very passive. So this year, the Basketball Association issued the regulations earlier, and was also worried about the embarrassment of the sponsors again. Without special circumstances, CBA must wear Lining shoes. In the eyes of insiders, this practice is called "one size fits all" by the outside world, and to some extent, it is beyond reproach. After all, such a huge investment requires direct return, and some protection measures are unavoidable.

Anyone who can wear it has to be screened.

The reporter also looked at it roughly. In today's CBA League, there are more than 20 players who sign contracts with their sponsors. Apart from Lining's signing players, there are nearly 20 other brand sponsors. Obviously, how to select 8 outstanding players in nearly 20 places, which will cost them a lot, which needs careful consideration from sponsors.

It is worth mentioning that in the absence of quota restrictions last year, the sponsors such as Nike ADI also voluntarily dropped several sponsorship players, which shows that even the rich international sports brand predators will weigh the issue of sponsoring CBA again and again. 300 thousand buy a pair of shoes, you also need to use adhesive tape. brand Completely concealed, this is not worth it at all? The fans can not tell clearly, the club can not tell clearly, only the sponsors rely on the economic scale.

In fact, in many players' view, they should decide what to wear and what shoes to wear. And this reflects the immature side of CBA. In CBA, players are a disadvantaged group. Unlike NBA, there is a trade union for players. They can organize their own interests. You can only punish them if you do not wear shoes according to the rules. So what shoes your feet can wear can only be decided by the organization.