Six Reasons Why Shopping Guides Do Not Sell Clothes Well

The first is the design.

Are the styles and colors of the clothes suitable for customers' preferences?

But the problem is, we can't make our clothes like everyone else. Besides, sometimes customers don't like our clothes, which does not necessarily mean that our clothes are not suitable for her.

So selling clothes that customers like is not a skill. It's the ability to sell clothes that customers don't like but do dress for them.

You may ask, what if someone still doesn't like our clothes? I think you have to know the original story, then identify with the customers' wearing habits, and the key is to learn to guide the customers to change her dress habits.

The sharing of specific routines may not be carried out in detail, but we can really guide customers in this way.

I want to give you a part of the template. I hope it will not help you.

"Sister Wang, maybe you used to wear bright colored clothes before. So it's quite normal at the beginning. It's normal, but I think your skin is very clean. You look good in dark clothes, and you look even more..."

Otherwise, I'll go with it first, and try it on. Do you think so? "

A lot of shops, if they fail to perform well, will take the price as a matter of fact. They will sell the high price at a high price and sell the special price at a low price.

Ladies and gentlemen, if you sell the clothes of the price, can't you sell the special clothes?

Of course, when ordering, we must determine our own price belt according to the location of the local business district. This is the order we need to control.

But in terminal sales, I find many times not that clothes are too expensive, but that people in our stores have no experience in selling clothes with high priced clothes.

They have no confidence in the value of their clothes, or they do not know how to persuade customers to buy such expensive clothes, because they do not know the value of their clothes, and they do not provide much valuable service and matching to customers. How can they feel that clothes are not expensive?

Therefore, I think the clothes are expensive and inexpensive, which is related to the price itself, but it is more closely related to the service provided by our shop to customers. Therefore, it is particularly important to strengthen the training of shop staff so that they have the ability to provide more valuable services to their customers.

Third: Sales node

No sales can be done entirely by man or by nature.

For clothing sales, the upper sales band is also very important.

Your clothing is early, and maybe the clothes are tried out at the moment, but because the clothes are a little early, the purchase may not be high, which is the problem of nodes.

There is another kind of clothing when it is removed, but it has not been removed, which is also not sure of the node.

For example, half sleeves and half sleeves can not be worn as part of the dress now. For example, we have some bump elements in the shoulders of our dress, so they are uncomfortable when they wear their coats.

This kind of money should have been withdrawn long ago, but the terminal store has not yet been withdrawn.

We go back to our company and go to the terminal store to see if there are three situations in your terminal.

The first case is that there is no sales for a month. Is there any terminal? The second case is one month, one color. Sometimes we have two colors of a garment, such as shoes. There are brown, black, one color, one without sale, one without sales, and third terminals in the terminal store clothes. It is a certain price, and if there is no sale, will the terminal still have?

These things are the long-term concerns of our terminals. We must control the goods we need to hold on to our terminals.

In fact, at the terminal, some goods should have been withdrawn long ago. The thickness of them is not right, including the characteristics of this category, and the withdrawal should be withdrawn.

With the large number of autumn clothes coming to our shops and the late winter wear shops, the display is very valuable. Therefore, withdrawal is the main work you have to do now. Some summer wear should be withdrawn. If you don't withdraw the summer wear, your sales ratio will be affected, because your center of gravity is not outstanding, it should be withdrawn. Don't miss the sale time of autumn clothes because you sell that little summer.

Then, in order to sell autumn clothes, winter clothes are left.

In order to sell winter clothes, spring clothes are left.

This is a vicious cycle. After two or three years, the terminal may die. That's the reason.

Why some shops sell well, and some stores sell badly, but in fact they are related to the rhythm of sales.

For example, if the shop sells spring clothes quickly, the summer wear is naturally early, and the collection is also beautiful. The autumn clothes are also in good time, the collection is also clean, and the winter clothes immediately enter the shop, just in time to catch up. The four seasons sales all follow the heaven, earth, and the right people.

At last, the remaining spring and autumn clothes will be thrown away in 1 and February.

Sales rhythm is well controlled.

So nowadays, many retailers often ignore the control of sales rhythm. When he controls individual sales, he often loses control. He has no idea that some goods are not sold in the shop for two months, and no one knows.

Some of the items are backed up by supplementary funds, which may be an attractive part of the display.

In this way, whether it is from the color, price, category or style, it is not the main and the main push. When the terminal is promoted, there is no need to push it. When it is booked, it should not be ordered so much. If there are fewer shops, one or two stores will be enough.

So I often say: do not always emphasize the sales or sales of a certain number of paragraphs or a certain period of time.

Sometimes we have to make sacrifices.

What is the combination of our products?

It will directly affect our late rate.

Therefore, we have to ask ourselves whether we consider the compatibility of this kind of clothes when we place orders, and whether the size of the matching can be accurately considered and fully considered when ordering.

The reasonableness of the structure of the product category will not only affect sales, but also affect the rate of sale. This is a very important indicator.

Of course, sometimes clothes have no problems, including collocation.

It's just that our shopkeeper shopping guide doesn't match the customers when they sell clothes, so we often find that the same customers, different shopping guides to match, finally, the customers who bought the clothes of the shopping guide did not buy them, and the customers bought the clothes that were matched with the shopping guide.

This shows that the collocation ability of our shopping guide is also very important.

Sixth: clothing quality

Indeed, over the years, due to increased competition, some manufacturers have not adequately controlled the quality of goods, which has affected the long-term sales of stores.

Recently, I saw a famous menswear brand in Fujian on the Internet. Because of the decline in product quality, sales complain repeatedly, and finally affect the market reputation and performance of shops.

Therefore, I think no matter what the situation is, as long as the quality of products is a problem, store sales should be based on the customers' perspective. Rather, they will not be satisfied, unless we do not want to.

A good clothing sales or bad sales, the reason is not just one, terminal store sales to quantify these factors, so that their reasons are more convincing, so that their sales performance steady win.

More importantly, according to the situation and problems, we do not need to complain, but spontaneously do our own problem solving methods and resolutely implement them.