Dongguan'S Traditional Foreign Trade Is Actively "Electric Shock".

Cross border electricity providers as a very promising business model, in the beginning of development, there are celebrities in the industry teased: "pigs, standing at this draught can fly."

Many sellers like to use this phrase to lead themselves forward.

It is undeniable that they have seen the bright future.

In fact, as the industry matures, the development of various formats and the landing of innovation, practitioners will only get better and better, and with the support and guidance of policies, the future of cross-border e-commerce will undoubtedly be more clear.

Therefore, when cross-border electricity providers no longer "make a big noise", the traditional foreign trade also began to actively electric shock.

This atmosphere is particularly hot in Dongguan.

Learn,

It is the first landing platform for the cross border customs service platform implemented by the General Administration of customs. In a sense, the sunshine development of China's cross-border electricity providers started here.

It is precisely because of such a "foresight" that nowadays Dongguan has more and more traditional foreign trade enterprises.

Transformation.

In Dongguan's traditional foreign trade industry, a huge wave of pition to cross-border electricity providers is sweeping through.

Taking off in the direction of Yang Yang, Dongguan's traditional foreign trade is actively "electric shock".

Dongguan Fei Hao Industrial Co., Ltd., founded in 1996, is a member of a large number of traditional Dongguan foreign trade enterprises.

The company was established early and met the golden age of "OEM" and completed the accumulation and accumulation of its original capital.

Fei Hao industry first started as a "indoor screen game player". With the change of market demand, it did not promote the upgrading of products, and widened the product line. In 2010, it launched the color palmtop game console and added the Bluetooth product line in 2013.

Zhao Hao, a manager of Fei Hao industry, told reporters that because the company has been well adapted to the market and constantly introduced new products and good products, the traditional foreign trade business has been thriving.

In 2013, the company found that the Bluetooth product is the trend of the future, so we immediately formed a team for R & D, and in less than 2 years, 60-80 Bluetooth peripherals have been launched.

It is understood that at present there is no domestic enterprise can have the courage to develop so many molds in such a short time, and the company's mold is still in continuous development.

Zhao said that the first phase of the Bluetooth product has been selling well overseas, and it has orders with large retailers such as WAL-MART.

Although the traditional foreign trade still has gratifying achievements, its company believes that cross-border electricity suppliers are promising channels, so they have to take advantage of it, so they began to explore this aspect in 2012.

"Cross-border electricity providers, eliminating many of the intermediate links, can maximize our profits, and our company's strength products also want to build their own brand, otherwise I'm sorry for such a big investment and corporate culture, more importantly, this is also the future development and direction of the channel, online shopping crowd is increasing every day, do not fail."

Zhao said with emotion.

According to the introduction, the products of Fei Hao industry, whether traditional screen game machines or new color screen handheld game machines and Bluetooth products, are not more than 2 kilograms. They can be sent directly by express, which is suitable for the development of cross-border electricity providers. Moreover, the added value of products will not be very low, and profits can also be made up, which is more suitable for building brands.

Do you want to sell goods or make brands at crossroads?

It is learned that there are many traditional foreign trade companies like Fei Hao industry in Dongguan eager to catch up with the development of "cross-border electricity supplier".

These enterprises have good products and strength.

Although they are doing "thrive" in traditional foreign trade, they do not want to just produce jobs for others and do not want to be at the end of the supply chain.

To maximize profits and maximize company value.

The emergence of cross-border electricity providers made them see the hope of making brands.

In this regard, the Dalong network has been developing the mode of cross-border electricity supplier innovation. Its responsible person said that before Dongguan became the first cross-border electricity supplier customs service platform to be implemented by the General Administration of customs, in fact, it has greatly promoted the sunshine development of the cross-border electricity supplier industry.

"Their products will flow to the overseas market through regular channels, which can be found at the source. This requires them to work harder to control the quality, and ultimately will enable them to produce high-quality products to be recognized by overseas customers."

The person in charge said.

According to Zhao Hao, a manager of Fei Hao industry, Fei Hao also supplied a lot of cross-border e-commerce sellers, and did a good job. One of them was a large scale enterprise in the industry, and its sales team had more than 100 people, and the total order volume was considerable.

However, these sellers want neutral products.

He explained that neutral products are not brand names, which means that there is no authentication, and those who sell to small and medium-sized sellers are such goods. While the big sellers place orders, others have to make their own brands, or almost the same as the foundry.

So in 2012-2013 years, its company has opened eBay, speed sell, Amazon and other platforms, and has registered the two brands of "terminator" and "haaran". The former is used for color screen handheld game machines, the latter is used for Bluetooth products, and focuses on building its own brand.

In addition, Fei Hao has also worked with Dalong network to expand hundreds of global distribution channels through the Dalong OSell global distribution platform, bringing these two brands to market at the first time.

According to the introduction, Dalong network relies on OSell trading platform to integrate overseas retailers' channel resources, and the cross-border O2O, which is the first in the industry, not only helps the two brands of Fei Hao open up the market quickly, but also enables the two brands of Fei Hao to achieve a very good "localization after sale service" with the help of overseas retailers. It solves the three major problems of the channel, promotion and after sale of flying ho in building its own brand. The efficiency is high and the cost is low (Fei Hao only needs to provide branded products).

It is not easy to explore, the leader is not good, the product is not easy, and "die young".

Although Fei Hao has developed a cross-border e-commerce channel, it is still struggling at the initial stage of exploration.

Zhao told reporters that to supply the seller, the company only needs to keep good orders, bulk goods and stockpiles, so that customers can deliver goods one by one, or one can be sold, and within a certain period of time, they can produce the corresponding quantities in order to sell and give orders to customers.

I want to build up a team, marketing, promotion, and invest everything. I just can't get in. I just started to walk hard.

"We really start from scratch, and we have a lot of problems from team formation.

I also want to find someone with experience and employ them. They say they have experience, and they will run away in the middle. In fact, cross border electricity providers still need to be patient. They are not so good at making money. They must be able to resist the temptation to persist in planning and insisting on this line. It is also worth sticking to, because as long as efforts are made to create one or two explosions, the whole operation will get up.

Zhao manager told Hugo net.

On the issue of talent, Fei Hao also encountered the problem of team instability.

Zhao said that the mobility of talents after the 90s is too strong to do anything, but he insists that the backbone must be stable.

He said: "the backbone is the core of the team. Foreign trade enterprises must choose a person who has the courage and ideas to play the role of how to run a website and a product, and grasp the overall details to the local details. They must understand and operate, and he must have a keen mind to choose good products.

As long as the core personnel are stable, there will be no chaos, others can be gradually cultivated. "

Zhao said that the traditional enterprise is "electric shock" to make the brand difficult: one is that it is difficult to find the "leader" who can trust and be competent, and also lacks a team that is moving forward step by step. The other difficulty is the product, which is hard to do without good products or not making good products.