Building Exhibition Audience Docking Platform Fabric Exhibition For 20 Years To Help Industry Pformation And Upgrading

The twentieth China International Textile and accessories (Qiu Dong) Exposition (Intertextile) is remembered, it will not be pferred from the next session, but its scale is the largest in the world.

Recently, the fabric exhibition closed at the Shanghai New International Expo Center. The statistics of the organizing committee show that the fabric exhibition has a scale of over 175 thousand square meters, with 3800 houses.

The 15 pavilions of the Shanghai New International Expo Centre were opened.

Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of trade, said that the fabric exhibition was from the initial 4000 square meters exhibition area to the current annual spring and autumn two quarter exhibition scale, which has exceeded 200 thousand square meters. It has become the largest exhibition in the global textile field.

Over the past 20 years, the fabric exhibition has witnessed the rapid development of China's textile and garment industry, witnessing the growth and growth of China's textile enterprises.

In the past 20 years, the fabric exhibition has never stopped innovating, and has become an exhibition image for enterprises, opening up domestic and foreign markets, and understanding frontier information.

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Xu Yingxin revealed that next March, the fabric exhibition (Chun Xia) will move to Shanghai National Convention and Exhibition Center. It is expected that the exhibition area will reach 100 thousand square meters, creating a new height of fabric exhibition (Chun Xia).

It is understood that some exhibitors have participated in the 15 consecutive year.

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"In the case of being forced to pform, some textile enterprises have found new opportunities for survival in resource recycling."

Qian Peide, deputy general manager of Zhejiang Fu run textile Co., Ltd. (hereinafter referred to as "Fu run textile"), an interview with reporters, said that at present, domestic consumers have not yet accepted the products of renewable resources.

However, some large international enterprises such as United Airlines and star link hotel have already received renewable resources products.

According to Qian Peide, on the first day of the opening of the fabric exhibition, a purchaser from Australia found that when he found Fu run textile, he was pleased to say that he finally found the product of renewable resources.

The uniform recovery and reprocessing technology developed jointly by Fu run textile and North clothing is the only uniformed recycling technology in China. However, due to the lack of recognition of recycled fibers in domestic enterprises, the 80% recycled fiber products of Fu run textile are exported to the European and American markets.

Compared to the price of 45 thousand yuan per ton in Japan, the regenerated fiber produced by Fu run textile mill is only 15 thousand yuan per ton.

"Recycle the leftover bits and pieces in the garment processing process."

Exhibitors from Hongkong, who also produce recycled fiber, said that although the domestic consumers of recycled fibers have not yet accepted, this is a development trend in the future.

However, the production of recycled fiber enterprises is puzzled. At present, there is no professional body for the analysis of waste clothing. In addition, there is no breakthrough in the functional aspects of recycled fiber.

"Thank you very much for the platform for fabric exhibition."

Qian Peide said that many years ago, when Ru textile first participated in the fabric exhibition, it only rented a standard booth.

Over the past few years, many customers have been exposed to fabric exhibition. With the wide recognition of products, the scale of exhibition stands is expanding year by year.

He said that compared with the Canton Fair, the fabric exhibition is more professional and has more effective customers.

Promoting fast growth of brand

"Over the years, A&E has participated in fabric exhibitions with different product brands and has grown rapidly."

Ye Chengguo, general manager of A&E, said that in the past 10 years, the annual sales growth of the US line industry in the mainland of China was 15% to 20%, of which high-end line products accounted for 15% and low-end line products accounted for 5%.

Ye Chengguo said frankly that the development of the US line industry in China is closely related to its involvement in fabric exhibitions for many years.

He said the fabric exhibition is a very efficient and effective platform for promotion.

Because the American cable industry has different production plants in China, every exhibition will be exhibited with different brands, so that many businessmen do not know A&E.

According to Ye Chengguo, the sale of Dunhuang brand polyester sewing thread in the Chinese market has been more optimistic. But with the shift of the market of China's low-end textile industry, the sales volume of the product has declined this year.

To this end, the fabric exhibition will be exhibited with A&E brand, hoping to promote the high-end product line of A&E through exhibition and further expand the possession of high-end product line in the Chinese market.

In April 2003, Huamei line company, another investment company in China, was established in Ningbo. It is the largest line making enterprise in China and even in Asia.

Ye Chengguo said that China and the United States also learned and familiarity with the industry through participating in fabric exhibition, enabling them to have a large number of long-term stable customers.

According to Ye Chengguo, although the US line industry's sales in the Chinese market are not optimistic in the second half of this year, but with the pformation and upgrading of China's textile industry, the US line industry will also adjust its product structure, and China's high-end market expectations in the future are still worth looking forward to.

"E-commerce is still not intuitive enough."

Gao Baoming, deputy general manager of Tongling Huayuan Hemp Industry Co., Ltd. (hereinafter referred to as Huayuan hemp industry), said that the fabric is more important than the pattern and color. The mobile client only solves the problem of sales channels, but some traditional ways can not be replaced.

According to Gao Baoming, the demand for flax in the European market is at a high level due to the recent international popularity.

Despite the slight rise in prices, the market situation of the linen textile market is still promising. It is estimated that the sales of Huayuan hemp industry will grow by 10% to 15% in 2014.

"Summing up the experience of Huayuan Ma's 15 years of participating in the exhibition, it can't be too utilitarian to attend the exhibition."

Gao Baoming stressed that participating in the exhibition needs a long-term psychological preparation, and it will be found that this is a process of accumulation of customer resources.

For example, contacts of international customers are completed through exhibitions.

In addition, Gao Bao Ming also stressed that there were not many effective customers in some comprehensive exhibitions, but professional exhibitions were different.

Reporters learned in the interview that with the intensification of market competition, enterprises are also striving for survival in the cracks.

At this year's fabric exhibition, exhibitors have used recycled fiber as the main product, with a view to letting more customers know about it through exhibitors. Using recycled fiber is a way for enterprises to fulfill their social responsibilities.