In 2015, The Spring And Summer New Products Conference Held The World Scarf Trend.

In October 14, 2014, the spring and summer conference of FRASS brand of V.Fraas, the world famous textile enterprise, was held in Shanghai Grand Peak Hotel conference hall in Shanghai.

The FRAAS brand 2015 summer spring scarf, hat and umbrella were displayed in the press conference, and the model was performed in a wonderful way.

Mr. SteveBeatty, President of the Asia Pacific region, and Mr. Kang Jianping, director of sales in China, together with distributors from home and abroad and media reporters in Shanghai, enjoyed this visual feast.

The company was founded in 1880 by Valentin Flash (ValentinFraas) in Bavaria, Germany. It is a family enterprise with a long history and tradition.

For more than 100 years, it has become the leader of the international scarf accessory trend with its deep historical accumulation, unique fashion design, excellent quality and advanced environmental protection concept.

Its landmark lattice scarf has a long history than Burberry's lattice scarf.

FRAAS brand is the only private brand of the company, which represents the highest quality of design and production.

The company has a number of outstanding European designers and consultants, guided by the trend of Europe and the United States, and continues to bring forth new ideas on the basis of traditional textile technology. Starting from yarn design, it combines a variety of weaving processes and colors, and launches 1500 to 2000 new designs for consumers every year.

The three 2015 spring summer series of the FRAAS brand were exhibited at the press conference, respectively, with "Pompeii", "Miami Beach" and "

"As the theme.

The "Pompeii" plays the role of restoring the old style, with the gray as the keynote and the low saturation color to create the temperament of the ancient city.

The designer draws inspiration from elements such as Pompeii's decadent architecture, classical sculpture and mosaic, bringing the luxurious life of the ancient Rome into modern dress, creating a luxurious and elegant style for ladies who pursue elegance and taste.

"Miami Beach"

On the theme of charming Miami Beach in 1950s, bright stripes, multicolored waves, whirling palm trees, colorful night sky and neon lights are perfectly integrated into the blue tone.

This series uses the magic and illusion of Miami to add a variety of colors to contemporary fashion women.

The above three series also launched umbrellas at the same time.

The umbrella bone is made of carbon steel fiber for making aircraft. It guarantees hardness and brings light and convenient handle and experience to consumers. It reflects the consistent pursuit of high quality and technological innovation.

Victoria's R & D team has been improving and breaking through innovation for many years.

It launched the exclusive brand Cashmink in 1985, and it is also a patented technology of the company.

The word "Cashmink" is derived from the combination of "Cashmere" (cashmere) and "mink" (mink). This synthetic fabric has unparalleled softness and warmth, which is better than any natural fiber including cashmere 20%.

Cashmere is as soft as marten, and Cashmink has become the world's most expensive scarf brand after its launch.

Its excellent low irritation and water repellency were also confirmed by the German Institute of Haines textiles, the most authoritative textile testing and Research Institute in Germany.

Following the introduction of milk fiber material after Cashmink, the milk was woven into scarves.

The scarf with milk fiber material is not only excellent skin care, but also helps the wearer to beautify the skin.

As a leader in the production and manufacturing market of the world's scarves and scarves, the unique high quality textiles and good reputation of vvla have won many honors for its brand worldwide. Its products are spread all over the world in New York, London, Paris, Berlin, Beijing and Shanghai, including high scarves and scarves. Cashmere, wool, silk, organic cotton and ecological bamboo fiber are the main materials, and a series of leather bags, belts and sunglasses are also introduced.

Even today, when the global retail industry is under attack, the performance of the company is still growing, which is inseparable from its constant pursuit of the combination of tradition and innovation.

Since its establishment in 1999, Shanghai has gradually occupied the absolute competitive position of knitted products.

In 2013, the FRAAS brand exploded in the Asian market, and the official brand network flagship store www.store-cn.fraas.com was also formally launched.

Kang Jianping, director of sales in China, said that the goal of the company is to add 50 new shops in the next 5 years, and bring the FRAAS brand high quality luxury products to more Chinese consumers who pursue quality.