Shanghai Fashion Week

China Independent There are more and more designers in the industry. This time, the independent designers who participated in the fashion week in Shanghai are getting more and more. Why do independent designers prefer Shanghai? When they talk with these designers, they all say that the Organizing Committee of Shanghai fashion week is willing to foster young designers, and the whole atmosphere of Shanghai fashion week also makes them more and more willing to participate. From Ji Cheng, Ban Xiaoxue, to hardcandy, the two independent designers of C.J YAO and Wen Jun, and then to the last day's pillars, Guo Yi Ran day, Wang Hai Zhen, and so on. We can see that more independent designers are willing to choose the platform of Shanghai fashion week to display their products. The media and authorities in China are paying more and more attention to the development of independent designers in China. This is simply a good thing to do.

But Colin McDowell, one of the most authoritative fashion critics in the world, said in an interview that he had seen 1 of the designers from overseas design institutes and no local school designers, which made him feel disappointed and regretful. Although many people think this comment is too extreme, if China's fashion wants to grow, the cultivation of students' soil from the source should naturally be taken seriously. Genuine local design should also work harder.

International brand appearance mature atmosphere gradually revealed

The chiffon queen Alberta Ferretti put his first show in China in the fashion week of Shanghai, the big show of GiAMBATTiSTA VALLI. Liu Wen, Rhododendron and Pei Beisan are the leading Chinese supermodels. In a Chinese independent designer, Hainai hundred rivers bring more design voice, maybe it can prove that Shanghai fashion week is more mature.

Showroom gradually matured real Fashion week is growing

The purpose of designers is not only to let all the audience feast their eyes, or to let the media report a lot of careless work, but the final goal is still to be sold. Compared with other fashion week in China, the fashion week in Shanghai is gradually mature in support of designers. The maturity of showroom such as time hall and VDS attracts a lot of buyers. After the completion of the sales show, the whole fashion week is complete. Although some people complain that these showroom are not mature enough, when the prototype is built, they will always get better and better.

Many stars can join the New York fashion week.

Stars are not and should not be the protagonists of fashion week, but it is hard to see so many stars to join the fashion week in China. For many stars, they are more keen to brush their faces in the four fashion week because they look taller. But this time, Gao Yuanyuan, Joe Chen, Ariel Lin and so on are usually seen in New York or Paris fashion week. This is all in Shanghai. Although we do not see fashion week to see stars, we can see the importance and importance of this fashion week. This time In fact, I am very happy to see that Shanghai fashion week can be so busy, and I hope more and more stars will be able to focus on China's local design and fashion week, not to grab the shot, but to really use their popularity to drive the development of China's fashion industry.

Outside the yellow cattle into a scene comparable to the performance of the concert.

A scene you can never see in other fashion week should be the development of the cattle industry outside Shanghai fashion week. This industry with Chinese characteristics has become an indispensable part of Shanghai fashion week. Every time you go out to the show or just get a taxi, there will be cattle holding money and tickets, or buying tickets or selling tickets. It is said that the last scene of Wang Haizhen's show was fry up to 500 yuan by the cattle, and that the audience could afford to watch a fifteen minute performance. Although there was a slight decrease compared to the last season's highest ticket price of 800 yuan, this time the scalpers were obviously more. When someone is willing to spend so much money to see a ten minute clothing show, can it be expected that China's fashion will be saved?

Breaking the traditional shopping mode and selling while walking will become a new highlight.

The this brand has been trying to make a sales model this time. Of course, this is not the first brand in Shanghai fashion week, but this new sales model should be a new bright spot for sales. Several electric providers have tried this kind of operation before that. The goddess's new clothes program is trying this way. Although it hasn't been widely promoted in China, the fashion of innovation will bring many new highlights to fashion week.

Some people say that in the fashion week of Shanghai, you see the shadow of Paris fashion week. But I think Shanghai does not need to be like Paris. In fact, she does not need to be like anyone. This is only Shanghai. Because this is Shanghai, and more people love it.