Fat East Came To The East: The Shop Was Not Closed, But It Was A Little Cold.

Controlling billions of assets and tens of thousands of names staff Yu Donglai, chairman of Henan's second largest retailing company, fat Dong Lai, chairman of the board of directors, Yu Donglai, why did he suddenly announce that he was "self managing 90% stores" on the basis of his normal profit period?

For a month, "fat east came to close shop" storm became a suspense drama in the national retail industry. All the high men on the Internet have been interpreting the various "pass, turn and guess" of himself and fat east.

Especially in last week, in the east to delete the only micro-blog communicating with the outside world, the attention was quickly pushed to the table. The industry sighs, fans sigh: what is the problem of Xuchang man, who is full of love, freedom, equality and fraternity as the spirit of enterprise? What is the problem of business? Is it pressure or something else?

On the evening of October 19th, he was exclusively interviewed by reporters in a private room of a stadium in Xuchang. He said: "fat east is not closed, it's a new decision."

Others laugh at him too insane, and he laughs at others. He is still living in his "Utopia". In the face of his doubts about his personal dream and happy life, he is still brave. Even if he is knocked hard by the cruel reality, these may be the Dongdong that is called "feelings" beyond the birth field. This is almost all the soft edges of human beings.

　　 "The shop is not closed, that is, the heart is cold." in the East, fat east does not belong to him.

Reporter: Why did you suddenly announce the closing of the store in September 15th?

Dong Lai: no problem. That is, I must stick to myself and practice the concept of "happy life". The management of such a large enterprise, I am now unhappy, affect my life.

What I am entangled is that there is a game between the idea of personal freedom and feelings and responsibilities. If I am very tired when I am fat, I will be happy if my work and business do not make me happy. How can I spread the idea? Who can trust me?

Reporter: to practice your own concept, we must take the initiative to do business. (remarks: in September 22nd, Xuchang labor Road store was closed, with an average daily sales of 200 thousand yuan and a combined gross profit margin of 23%, far exceeding domestic counterparts. Shutting down is due to daily hygiene standards and staff working conditions. )

In the East: This is your idea of limitations, or a partial interest in the eyes of the world. There is no rule in the world that companies must do the whole country and do the listing.

What I want to do is to interpret a survival principle, not the size of the shop.

Why do I close the shop? Because my ability is not enough to lead such a large enterprise. So I have to put down the only reserved store.

Reporter: does fat east deny the development of scale and chain? Is it modern business?

Yu Donglai: fat east is not an enterprise at all. I hope it is a school and a preaching platform for establishing a systematic, high standard social spiritual culture.

Therefore, such a company does not depend on size, that is, spreading cultural beliefs is a social and spiritual state.

Interviewer: do you think fat Dong is your own?

Yu Dong Lai: I didn't think it was my own 20 years ago. If the enterprise is mine, I will divide the company's 95% sales profit completely?

Reporter: since you think you are not your own, fat Dong has come to work hard for the company, and consumers have voted for the fat east. Why should you vote against it?

In the East: maybe I am also emotional, noisy, I do not quit. This is a bad place for me. But I am also an individual. Don't take me as God.

I paid for everything, and my heart was exhausted. Most of the company's profits were divided, but it was not understood. Step aside, you blame me for your leaving. Don't interfere with the team.

Reporter: then you have closed the shop, and the communication idea is less. Is this not a paradox?

Yu Dong Lai: is it a good fat east or ten fat east?

You have to understand that if more enterprises have such a dedication and great love spirit, such as Switzerland and Germany, it is not a business but a nation that continues a good spiritual culture.

I can go out to communicate with the outside world, not to pass the idea farther. Fat east is a specimen.

Reporter: why do I change my mind and do not close the shop again?

In the East: shop is not closed, but a little cold. As I met with executives in October 18th, I said, "I let go and let them grow."

I will go behind the enterprise, which is the pillar of an enterprise spirit. I have made two books in my spare time, and I have standardized, clarified and systematized the spirit and culture of the company.

Over the next year or so, the fat financial system has nothing to do with me. In the future, fat east will have a clearer shareholder structure. If I get fat, I will get better and better.

　　 Judging from the utilitarian perspective, this is a standard "neurotic enterprise".

Reporter: do you feel tired with "preaching"?

　　 Yu Dong Lai If I am not a big heart, I will be very comfortable. Speaking to the outside world, I don't understand. I'm too tired. So do yourself first.

Reporter: every year you spend millions of companies to learn from all over the place, but they only learn more about your technology, but do not want to learn your way of distribution and ideas. Is this consistent with your original intention?

In the East: there is no denying it. But there are also enterprises that can learn the past from the idea of "fat east", such as enterprises in Nanyang and Hunan.

Judging from the utilitarian perspective, this is a standard neurotic enterprise. But every fat man can understand that if he doesn't feel good, why do he work here for so many years?

Nowadays, this society is too utilitarian. Many people think that making money is success or happiness. I just want to influence the industry through the retail platform, and then affect other industries to promote the progress of this society.

Interviewer: do you think that employees and consumers in fat Dong understand the culture of fat east?

Yu Dong Lai: now that society understands the concept of fat east, it is neuropathy. But consumers are buying it. High prices, dissatisfaction and being cheated can be returned.

Employees are buying, and an employee's income is more than 4000 yuan. More importantly, employees have 4 days off in a month, with an average of 6 hours a day, a month off in one year, and a vacation in a split. Tired of working, you can watch the computer, listen to music, where the salesperson can sit. All this is to make them happy to live and work, so that they do not have pressure. Is that not good?

I let my employees work hard, improve their abilities, and have the ability to dominate their own lives. Isn't that good?

I let Fat east Like schools, it conveyed to society the talents who contribute to society, not the burden of society, so that more people can understand their own personality and value. Let them know that love themselves, live themselves, dominate their own lives, from confusion to self-confidence, which is not good, what else is good?

An enterprise, the value created by 95% is divided into employees, and the money I earn every year is my own life. My economic income is the profit of 1 to 2 months in the East. Over the past 20 years, I have such a kind heart, so that employees, society and customers are good. This is not good. What else is good?

If there are four or five such enterprises in a city, whether large or small, there are several enterprises to carry forward this spirit, will this city change? Because the sound of justice is increasing, just like the fat east is not satisfied with the return of goods, and colleagues must learn from it. If it does not learn the old surnames, it will not recognize, accuse, do not consume, and will push the progress of peers. Do you think this is good?