South Korean Shoe Market Brand Lift "Advanced Soles" Battle

Recently, the "sole" of running shoes has become very gorgeous this autumn.

Recently, in the fashion world, sportism has become a hot spot for sports and outdoor brands.

After years of appearance with fluorescent colors and gorgeous patterns and materials, the "soles" recently appeared turned into unique products of technology and design.

Sports brand Puma recently launched sole shoes like "cat sole".

The soles of the "2014Mobium" series are divided into several pieces like soft soft feet.

When walking, the distance between regions becomes smaller.

The eight figure shoe soles in the middle will shrink and expand during running, helping to soften the floor.

Nike's "Luna" (Deng Yue) series of running shoes has long been the focus of marketing.

Nike launched the "LUNA RGLIDE6" in July.

The inspiration for this sneaker comes from the astronauts who walk on the moon under weightlessness.

The soles are made of new materials with high elastic sponges, showing the astronauts running on the surface of the moon, so they are called "Lunarlon".

Reebok sneakers use similar soles of sports car tires.

The name of the shoe is "Z Quick", which is taken from the "Z class tire", which is the highest grade in tire safety rating.

This year's newly launched "Z Quick Electrify" running shoes will maximize contact with the ground by laser cutting, improving the gentle friction and running speed.

Under Armour

Unique female bra technology is adopted.

The spacesuit used in the Apollo space program is produced by "bra factory". Under Armour focuses on this. In the "Speedform Apollo" soles, the "bra belt" three-dimensional shaping technology is adopted.

The heel part of the heel feels like a pair of socks. It's very comfortable.

The soles of Adidas's Spring Blade running shoes are attached to 16 slanting high elastic blade.

It feels like a spring on the sole.

A Adidas official said: "in order to find the blades that can maximize energy efficiency, the innovation team tested hundreds of substances in 6 years before producing this product."

The outdoor brand Salomon's running shoes use the soles suitable for "cross-country running", which can run on low mountain, gravel road or wet mud.

The "Speedcross3" sneakers have adopted high and low hem soles, which greatly improves the grip.

Sports goods alone

The shoe market competition is the result of the constant increase of sports products in the Korean clothing market, which is worried that the "domestic demand will lead to a reduction in consumer demand".

The Korean clothing industry research institute said sports clothing overtook the largest proportion of "women's clothing", which has been the leading chair in the Korean clothing market two years ago.

After analyzing the financial statements of the 349 garment enterprises in Korea last year (the total scale was 46 trillion and 732 billion 700 million won), it was found that the proportion of sports apparel was 25.8%, ranking the first place, and second of them were women's clothing, accounting for 24.1%.

Li Xianfan, fashion director at Esquire, said: "many consumers feel that buying fashionable clothes is extravagant when the economy is in the doldrums, but adding functional" sports and outdoor products "is very practical.

Brand names and brand names also have the tendency to adopt sports materials that are close to life.