Luxury And You: Why So Popular

Audrey Hepburn has such a scene in "Breakfast at Tiffany": Hepburn will come to the Tiffany shop window on the Fifth Avenue of New York every morning, eating the bread in his hand, looking at the noble jewelry in the shop through the window, and imagining that one day he can enjoy an elegant breakfast in a jewelry shop like Tiffany. It plays up the difference between the luxury itself and the lifestyle that luxury wants to convey to people.

The value and significance of luxury itself represents "symbolic consumption", that is, the recognition of consumers' status, identity, personality, taste and taste, and the recognition of the culture, dream and life attitude carried by luxury.

Why do young people worship luxury goods so much? Because China is still in the unique cultural psychology of "developing countries" and the life philosophy represented by luxury goods is still in the enlightenment stage, this symbolic consumption is more prominent as "conspicuous consumption". Therefore, conspicuous luxury consumption has become a social symbol of the transition from the first rich to the new rich.

However, luxury itself advocates a unique culture and represents a specific way of life. When Marilyn Monroe said that she only wore CHANEL No. 5 all night, it's hard to say that CHANEL No. 5 is just a precious perfume. When Patek Philippe, the ultimate wristwatch, deliberately downplays the timing function and emphasizes that "Patek Philippe has become an art", its slogan says: "You can't really own a piece of Patek Philippe, you just create your own tradition."

Design the flagship store for Prada Koolhaas Architects said that their design style "is a space for more noble reasons than buying leather bags". All of this, as the third generation leader of Prada, Murcia Prada, said: "For modern people, luxury is no longer just a commodity, but a life attitude."

Although a big brand Bag The price of is not comparable to that of luxury cars or high-end watches, but fashion products are the most important part of luxury products, both in terms of the richness of category brands and the number of sales. The reason why many people will buy fashion luxury goods is mostly due to the style of the product. Most men value the quality of the brand and have high requirements for workmanship, while most women value style and style.

stay brand In terms of choice, the most popular brands among men include Ferragamo, Versace Prada、 Hermes and CHANEL are the two favorite brands among women.

Luxury represents a way of life and an attitude towards life. Owning luxury goods is not just about owning certain goods or enjoying certain services at a great expense, but the whole process of pursuing the best things.