Prairie Skin: A Rising New Market For Leather Professional Market

　　 Jining Xu Shufeng, executive director of Wulanchabu Xingang real estate company, an international leather city investor, received an exclusive interview with reporters on the four enlarged meeting of the seven China Leather Association recently held.

　　 Grassland and leather have a natural affinity.

"The sky is blue, the wild is boundless, the wind is blowing grass, and the cattle and sheep are low." When we recite the song "the song of the chic" handed down by our forefathers, we have boundless passion in our bosom. Speaking of prairie and leather has a natural affinity, Xu Shufeng almost blurted out: "people say that leather is a never declining industry, the industry has a long history, from the beginning of human consumption, leather, our ancestors wrapped leather on the body, became the most primitive clothing. So mentioning the prairie, mentioning leather is natural. It's a gift from nature.

"Clothing and leather goods are closely related to the lives of ordinary people. When people are inseparable from them, they need them. Now, with the improvement of people's living standard and technical level, leather is becoming more and more fashionable. It is also loved by all ages. It turns out that people wear a fur coat for 3 years. Now they may wear 3 fur coats a day, and use 3 bags to replace 3 pairs of shoes, so it is very large from the potential of the market. The confidence in the leather industry has led him to join in this traditional industry without hesitation.

Talking about the origin of this big investment, Xu Shufeng recalled a few years ago: "the earliest thing I wanted to do was AC Nelson, a company in Shanghai. At that time, I said I wanted to invest in another project in Inner Mongolia, where to invest and where to do it. He gave me the answer is very simple, that is, making leather in Inner Mongolia, the location is chosen in Jining. At that time, after a lot of research and demonstration, the project was finally decided.

The choice of Jining is because Jining has a long history and a good foundation for the development of leather industry. As early as the end of the Song Dynasty (the golden age of the 1192), the spring market and Jining road were set up for the processing of fur trade between the mainland's farming products and the nomadic people of the north. Until the early 60s of last century, when the fur processing workshops in various counties were everywhere, the country moved to Shanghai leather factory in Jining, and mechanized and serialized leather processing grew and grew. By 80s, fur and leather products will be diversified. Branding The "Panda" brand leather clothing has won many national honorary titles and is exported to more than 30 countries and regions in the world. In the late twentieth Century, with the adjustment of international and domestic leather industry and market, the leather industry in Jining was also affected by the constraints of market, leather making technology and processing technology. Although the processing of leather garments is temporarily withdrawn, the manufacturing of the small leather products such as gloves, slippers, shoulder pads and kneecap is still tenaciously surviving, and it still occupies a place in the division of leather industry in the whole country.

　　 An ebb of sand will surely get rid of the real gold.

In recent years, the whole country Professional market The China Leather Association has issued early warning. At present, there are more than 1000 leather market in China, and the complicated and hot competition is worrying the industry. Under such a red sea situation, can Jining international leather city break through?

"As we all know, the number of specialized markets in the country is very large. In fact, there are so many consumer goods. Only from the comprehensive market, it has entered the professional market, providing consumers with a better service. Brand is scattered in different shopping centers, and the original scattered brands are concentrated in a professional market. I think this is an improvement of the consumption mode, which allows manufacturers and consumers to directly connect. For manufacturers, reduce the intermediate links, increase consumption, for consumers, less money. In recent years, the professional market has really opened a lot, but planning is not very reasonable. This is a process of ebb and flow, and it will definitely eliminate a lot. " Xu Shufeng pointed out the existing problems.

A veteran of the industry has also pointed out that Leatherwear There are a lot of professional markets, but there are few really high quality products. Xu Shufeng admitted: "we believe that in a region, such as 500 kilometers, at least one professional market can survive. Now in Inner Mongolia, only one of us is in the leather market. Moreover, Inner Mongolia's leather industry can be described as "heaven, time, place, people and harmony". In particular, it is also a way of thinking in some ways. Inner Mongolia is actually the origin of leather. It only processed the raw leather in other places and sold it back to Inner Mongolia, because the demand here is relatively large. As the division of labor is becoming more and more refined, it will eventually return to the place of origin, which will make the raw materials and sales markets better organically combined. We have confidence in establishing a leather city that affects the West and the north and even the whole country in Inner Mongolia. We believe that if the tide hits the sand, the real gold will be cleaned up, and consumers will make a choice based on their own experience.

　　 Dare not to take the unusual road

"I went to Jining to get a thorough understanding of the Jining International Leather City project. I decided to let Cho Si Di enter the leather city. Not only is this project attracting me, but the enthusiasm and openness of prairie people attract me, and the market radiation force here attracts me more. Li Chengduo, chairman of Beijing Cho Si Di dress, told reporters. As a competitive brand new leather garment, Beijing's Cho Si Di dress, known as "China's genuine leather brand", has been popular in the high-end market in recent years. This effort to enter Jining international leather city is also a strategic move for the brand to further develop the Beijing and northeast markets.

With the trust of many merchants, Xu Shufeng called "great pressure", but he could not conceal the heroic character of the prairie people: "with everyone's trust, we can not fail to live up to all of you. At the beginning of the project, his management team was already aware of the leather market in China. They knew that the huge impact of the market surplus and uneven issues had challenged the transformation of the professional market.

"We are not the first to eat crabs. This industry has already built up a good market for our predecessors. If we go along the traditional road, it is hard to succeed. At that time, we felt that the leather industry is going to have a shuffle, which is a critical period of transformation and upgrading. Because we invested late at that time, it was 2012, and it would be impossible for us to take the conventional road again. Just by borrowing the opportunity of this wave, we launched the brand of Jining international leather city to the whole country. So from the very beginning, we plan to do what others have not done, and create a professional market with the highest specification, the best experience and the most depth. From the planning of details, the introduction and promotion strategies of merchants, they are not very traditional, they are very innovative and forward-looking, so merchants are very optimistic about us. Speaking of the original decision, he was very glad to cooperate with a lean business team.

Moreover, with a fashionable word, the government's support for Jining international leather city can be described as "giving power". Xu Shufeng talked about this: "the government's support has made this project a very high level." Inner Mongolia is a big animal husbandry province. Its milk and meat are very good. The only thing is leather is not done. Therefore, from the perspective of the Inner Mongolia Autonomous Region, from the perspective of the Wulanchabu municipal government, we want to make this industry bigger. It is not only positioned as a key project of the autonomous region, but also a key project of Wulanchabu's three centers. So at the beginning of the project, the government attached great importance to it, and was also written into the government work report in recent years. The government supports the development of leather industry from all aspects such as policy guidance and publicity. If you drive out of Beijing, you can see the advertisement of Jining International Leather City along the way.

The market is cruel, and the market only believes in strength. In order to support the Jining International Leather City, the government's joint investors and business operators have carried out strict deployment. Xu Shufeng said: "we are planning a high starting point for this project. No matter from hardware or software, it is the best. Great investment has been invested in more than ten billion in two years.

The development of the market needs the environment and needs the linkage and mutual nourishment between the upstream and downstream. The Jining district has put forward the idea of "expanding and upgrading small leather articles, importing and cultivating large leather, building and perfecting the industrial chain, building a large market" and "developing the market with processing, processing leather with leather, raising leather with leather, promoting industry by research and development", and taking four steps to develop the idea of "two steps and three centers", namely leather processing base, leather making base, leather goods sales center, training service center and information research and development center. In five years or so, we will achieve the "1115" development target, that is, build 1 million square meters of leather processing and sales and supporting service places, achieve 10 billion yuan in output value and sales, steady employment in 100 thousand people, and stabilize the industrial added value by 5 billion yuan. To form the largest leather industry transfer base in northern China.

It is said that leather is a fire of hope in Jining, waiting for a prairie fire. Xu Shufeng is full of confidence: "I believe that 3 to 5 years later, the leather industry in Jining will have its place in the great territory of China's leather industry."