Jiangsu Sunlight Strengthens Science And Technology Management Innovation And Creates Independent High-End Brand

Today's consumer market has entered "brand consumption" from "commodity consumption".

After more than 30 years of reform and opening up, China has become the largest manufacturing country in the world.

But at the same time, the construction of independent high-end brands is lagging behind, and many excellent national brands are gradually being faded out of the market by foreign brands.

Entering the post international financial crisis, enterprises are facing a new round of shuffling, so it is urgent to build their own brands.

Sunshine group was founded in 1986, is the world's largest wool production enterprises and high-end clothing production base.

In the past 28 years, the company has quietly contributed its efforts to create a completely independent brand. It has always tried to create an independent high-end brand as an important way to promote pformation and upgrading, the primary goal and the fundamental guarantee, and has made remarkable achievements in improving the added value of products and enhancing the core competitiveness of enterprises.

At present, the company has a series of famous international brands such as "sunshine card" worsted fabric, "SUNDIVO" high-end professional wear fabric, "Pompeii" business suit, "Venetian" high order clothing, "Sunshine Fashion" business new style clothing and so on.

"Sunshine card" worsted fabric, "sunshine card" suit, "Pompey brand" suit and "sunshine fashion brand" Western-style clothing are four categories of products, and have won the title of famous brand products in Jiangsu province.

In March 2013, sunshine group was selected as one of the 36 "industrial brand cultivation demonstration enterprises" in China.

In 1986, when the first batch of worsted fabrics was produced, the products were taken to Shanghai Nanjing road. Although the "Shanghai one hundred" and other old brands accepted the products, they wrote "Shanghai" in the column of origin.

At that time, this touched a great deal on the enterprise: brand is the pass for enterprises to enter and occupy the market, and there must be a brand that can be heard, otherwise there will be no place to stand.

Focusing on the goal of "world-class enterprises and world-class brands", adhering to the "high starting point, using high technology, developing high quality and achieving high efficiency", we have made great efforts to apply new materials, new technologies and new technologies through the breakthrough of high-end technology, large-scale technological pformation, the construction of technological innovation service platform, and the construction of independent innovation carriers, so that we can produce one generation, develop one generation and develop one generation, forming an endless chain of new products, so as to achieve "people without me, people have me new, new people and I am fine". In 90s of last century, a "color woolen" revolution was successfully launched, and the domestic sales of sunshine woolen cloth covered more than 80% large and medium-sized cities in China, and exported to more than 10 countries and regions. From then on, the company

With the product innovation idea of "let the market go with me", we can not only gain market and benefit, but also gain a good brand effect.

In 2000, the "sunshine" trademark was identified as the first well-known trademark in China's wool textile industry.

In 2003, "sunshine woolen" was honored with "China's famous brand products".

In 2006, "sunshine woolen" was selected as "China's world famous brand" product, and has become the only "world famous brand" in China's textile industry so far.

Extend from "line", maintain brand with quality.

If the brand is a stepping stone to the market, quality is the cornerstone of the brand.

Sunshine Group focuses on three aspects: first, to establish quality awareness.

Adhering to the idea of "making clothes as precision instruments", we should introduce international advanced technology, technology and equipment to strengthen enterprise management and improve product quality.

Two is to improve the quality of employees.

The company has a staff school, offering regular classes to help employees improve their cultural knowledge and labor skills, and speed up pformation to skilled personnel.

Three is to promote brand strategy.

First of all, we will provide supporting services and licensed production for international first-line brand clothing, then form a strategic alliance with international brands, and finally create our own high-end brands.

At present, "sunshine" fabric has become a well-known brand in the international market, and sunshine group has established a good and stable supply chain relationship with dozens of famous international brands.

For the "sunshine", earning processing fees is a small harvest for the international brand name production, the main purpose is to enter the international famous brand supply chain, and draw on the management experience of the international first-line brand, and lay the foundation for creating the independent high-end brand.

Beginning in 1999, the company began to extend its worsted fabrics to high-end brand clothing, and launched "Venetian" Top Men's clothing in succession.

"Clothing and other clothing brands began to create clothing independent brand.

When the "Pompeii" high-end professional clothing was launched, the sunshine group targeted the "best Chinese professional wear production base", and put forward the design concept of "fashion dress professionally", focusing on creating a new image of Chinese professional wear.

At present, Pompeii professional clothing has become the famous brand in the development, design and production of our professional wear nowadays. The industry has the widest coverage, the most business cooperation, the advanced design and development capabilities, and the perfect service. It has custom-made the industry suit for more than 6000 famous enterprises successively.

In 2001, Pompeii was recognized by the Japanese market and made uniform for airlines in the United States, Europe and Russia.

In 2008, the new fashion business brand "Sunshine Fashion" was launched again. In 2011, it was named "the chief brand of China clothing technology".

In July 2013, the brand new "SUNDIVO" of the new woollen clothing brand was introduced, and a series of thin, soft and elastic "SUNDIVO" fabric varieties were developed, which established the leading position of the high-end professional clothing fabrics.

Sunshine group insists on technological innovation as the fundamental support for brand building, relying on increasing investment in science and technology, actively applying new materials, new technologies and new technologies, and forming an endless chain of new products.

In recent years, a total of 40 national scientific research projects have been tackled, and at the same time, efforts have been made to develop independent core technologies, and 576 authorized patents have been involved in 43 national and industry standard setting work, relying on continuous improvement of independent innovation capability to achieve pformation and upgrading from traditional industries to high-tech and high value-added industries.

The self-developed "wash suit" is made of wool natural fiber. When it is covered with various stains on the surface and rinsed with ordinary shower water for several minutes, all kinds of stains on the suit can be completely removed.

This technology is energy saving and environmental protection. It has won 3 national patents and won the two prize of science and technology progress of China Textile Industry Association. It has been listed as "National Torch Plan" by the Ministry of science and technology.

Focus on the future and reform management brand

First, deepen the reform of management mechanism and speed up the upgrading of industrial structure.

Over the years, the sunshine group has actively explored and established a scientific, rational and efficient management mechanism. Through the management upgrade, it has finally formed the pattern of R & D and design at headquarters, producing and selling in different places.

It is to deepen the reform of scientific and technological innovation system and improve the ability of technological innovation.

Relying on the existing "one stop, three centers" science and technology innovation system, we should improve the R & D mechanism of "production, learning and research".

Aiming at the trend and characteristics of international innovation and carrying out independent innovation, the enterprise's independent innovation work has always been at the forefront of international technology development; integrating advantages resources into strategic objectives, striving to make major breakthroughs in key areas and key technologies; innovating various modes, and strengthening the digestion and absorption and innovation of imported technologies.

Three, we should deepen the reform of training system and strengthen the construction of talents.

Vigorously implementing the "career flying plan", we plan to build a complete strategic talent pool by the end of 2016, and achieve the goal of training 500 high quality team management cadres, 500 first-line key technical personnel, 50 high-end scientific and technological talents, 200 key post managers and 100 middle-level cadres.

In the next few years, the sunshine group will speed up the pformation and upgrading step by step according to the overall goal of "the traditional industries are new, the scale of new and high-tech industries, the specialization of brand operation and the industrialization of capital operation", and develop brands in textile manufacturing, and develop e-commerce on brand management.

The goal of brand building is to internationalize and create the world's own brand of sunshine. It will be based on the European market in the next two years, and will gradually expand to the US and Japan market, and become famous in the international retail market.