"Lotus Lotus Action" Is A Good Start To Chain Reaction Or Immeasurable.

In fact, before the start of double 11, there were physical retailers who were constantly asked whether to follow up activities, but most of them gave negative responses.

"That's the activity of the electricity supplier". The traditional entity retailers seem to be deliberately keeping distance from the electricity supplier.

But after the double 11 sales peak, it needs online and offline time to digest the purchasing power of concentrated outbreak.

Therefore, the so-called "clear-cut" is just wishful thinking.

But there are exceptions.

Last year, the roadside shop hated to hold a pair of 11 arms, and early launched a double 11 promotion campaign to attract eyeballs.

Asking for details, there is nothing more than price promotion and buy gift activities before and after the double 11. Anyway, it must be related to double 11.

The philosophy of survival of small shops is very clear. Whoever wants to bring sales will be close to whom.

This year, things are starting to look different.

Lianshang network recently hosted the joint venture cloud conference. At the meeting, it launched the lotus lotus action jointly with the entity retailers, and invited the physical retailers to participate in the "China Shopping Festival", which has been responded by 22 retailers.

This is the first time that offline retailers have concentrated on "double 11", which is a symbolic act.

The original entity retailers are fighting for themselves, and this time, hand in hand and fist, gather strength and attack at full capacity. The "double 11" stage is no longer the electricity supplier alone and alone, and the entity retailer has finally made collective appearances under the advocacy of lotus lotus action.

During the double 11 period, Ali group will also provide display and traffic platform for retailers.

This is just an attempt. If you try, you will have a new start.

Such a start may be a bit difficult. After all, the electricity suppliers have accumulated rich experience and strength after many years of development, and the entity retailers with a long history are going to start on the stage of double 11. Everything must start at the starting point.

How to draw a good picture of the origin, the entity retailer still needs to work hard.

First of all, we must pay attention to experience.

This is a commonplace topic. Every shopping mall may have something unique in its experience.

Experience is to say that it is to attract customers to buy or not to shop.

The experience of activities should be organically linked with "Lotus action", and more activities designed to arouse customer participation and attract customers to experience in the field.

Activities should be appropriately relaxed, not always for promotional purposes, to more customers to shop pleasantly surprised and interesting, to customers expectations and vision.

Secondly, we should give full play to the touchability of commodities.

Online products can only be displayed by pictures or videos.

Not long ago, an electric supplier made a paper washing and washing Festival. According to the picture, the original price of the goods was not very different from that of the line, but it was very appropriate to have a full or reduced activity.

In this activity, I bought the paper, handkerchief paper, and the kitchen paper. After the arrival, it was found that the actual goods were very different from the entity stores.

Although the packaging is the same, but the weight of the same weight reduced a lot, especially the volume of paper weight the most severe, only about 2/3 of the weight of the physical shop.

So online shopping also requires consumers to keep their eyes open.

And the products of the store can be seen and touched to make customers feel at ease.

Therefore, during the activity, we should enlarge this advantage and provide customers with safe and safe shopping environment.

The advantages are obvious, but there are many difficulties that may be foreseen.

The warm-up period is short.

From publication to activity execution, there is only more than 20 days.

It takes at least a month for a promotional activity to be promoted from planning to publicity to the scene.

In such a short period of time, how the entity retailers respond to the theme of the activity, how to create a personalized plan under the common activity plan, how to publicize it, let more consumers know about this activity, and how to reach a consensus with the supplier quickly are all at present.

Taobao stores began to warm up in September, giving 11 double coupons, but now they are in the sprint stage. Many stores have launched the double 11 pre purchase interface at the prime locations, and there are shopping coupons and other gifts.

Online double 11 activity has reached the level of white hot, and the line has just entered the role. There is still a big gap between the two sides.

Can it be synchronized with the Internet?

As we all know, the slogan of double 11 is low discount and almost full court participation. This is a great effort to attract more shoppers.

But whether the line can synchronize with the price on line, this difficulty is generally difficult to cross.

Most brands regard physical stores as barriers to prices, and how to persuade them to get the best price is one of the difficult problems.

Without the attraction of discount, it will be difficult to bring this activity to a climax.

Is it necessary to get a good start? The "double 11" has not come all the way.

2009 double 11, only

One is selling a monologue, and its sales volume is only 50 million yuan. Most of the other electricity providers are watching from the cold shoulder.

After joining together, the double 11 is bigger and bigger.

Therefore, this year's "lotus lotus" is more willing to be a test of water as a centralized training of physical retailers. The subsequent reaction and chain reaction brought by this attempt will be immeasurable.

After the attempt, we need to improve and insist on it. All the large scale activities must accumulate with time and patience is essential.

In any case, this is a useful beginning, and this beginning is more meaningful.