The 80 Generation Guy Gave Up Google'S High Salary Job And Returned Home To Earn 100 Million

In the growing day of the sea race, a post-80 Changsha kid who gave up the annual salary of 2 million yuan Google engineer career returned home and opened the shop to Taobao in the US.

EBay.

Less than two years later, the electronic brand Anker, founded by him, flew over the ocean and won many fans from the United States, Britain, France, Germany and Italy. Last year, its sales volume exceeded 100 million yuan, an increase of more than 50%.

He is "one of the ten e-commerce experts in Changsha in 2012" - Agel Ecommerce Ltd, Agel Ecommerce Ltd, CEO.

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Returnees start the shop to the United States

Yang Meng is a native of Changsha. In 1999, he entered the computer department of Peking University with excellent results. He studied in the United States in 2003. He entered Google Corporation in 2006. He became a senior engineer in search engine. He also won the highest award of Google "Founder s Award", with an annual salary of nearly 2 million yuan.

However, in July 2011, Yang Meng gave up steady, decent and multi gold work and returned home to start his own business. Everything started from scratch.

"Foreign shelves are made of foreign brands, made in China with low-end and cheap labels.

Introducing Chinese good products to foreigners is my motivation to start a business.

I have been abroad for a long time to understand the consumption habits of overseas countries. If the Chinese products with distinctive features, leading consumption experience and inexpensive quality are directly oriented to consumers in Europe and America, business opportunities will be enormous.

The traditional mode of foreign trade, whether online or offline, is mostly B2B (for foreign buyers), and most of the profits of products are taken away by foreign buyers and distributors.

How to shorten the sales chain and reduce the intermediate links? Yang Meng chose to open the shop to the Amazon and eBay of the US shopping platform, cut off the intermediate links and sell the goods directly to European and American consumers.

Moreover, the shortcomings of the product can be quickly feedback to the production process, and the speed of improvement is greatly improved.

"Setting up a zero threshold on Amazon will cost at least one hundred thousand yuan to enter the world's largest electronics giant, best buy stores."

Yang Meng said.

In October 2011, Yang Meng returned to Changsha and established the Hunan Sea Wing Agel Ecommerce Ltd. The world registered the brand "Anker".

He worked with a company in the United States, relying on America's warehousing center, logistics network, European and American consumers to take a Anker product, 1~3 days to receive goods.

2012 earn one hundred million 2013, increase 100%

On Amazon website, search for "Anker" is easy to find products of the sea wing business.

According to Yang Meng, products are mainly consumer electronics, including laptop charger, rechargeable battery, keyboard, mouse and so on.

A Anker laptop battery costs about $30, while DELL's similar product sells for $80~100.

In addition, with fast logistics and localized after-sales service, the sales of Anker rose sharply. Last year, the order of 100 million yuan was collected, and consumers spread all over the United States, Britain, France, Germany, Italy, and Western countries.

"Our net profit exceeds the industry average of 2% to 3%."

As a matter of fact, foreign trade providers have opened shops on foreign shopping platforms, which are not unusual in coastal cities, but there are few registered brands like Yang Meng.

"Opening online stores on Amazon is more of a test of language ability and understanding of foreign websites and foreign laws in the early days. But if we want to make long-term efforts, we must have good products and reliable brands, which is the key."

As a result, most of the profits are invested in product development, and Shanghai and Shenzhen have R & D bases.

"Consumers in Europe and America like black products, and domestic consumers prefer white."

Speaking of the difference in consumption habits at home and abroad, Yang Meng laughs that unlike Amazon, Taobao has no pre-sale service on Amazon and eBay, which means that the process of bargaining with shopkeepers is omitted.

Just look at the order, similar to the domestic Jingdong mode.

But foreign online shopping is more stringent on product quality.

"If there are quality problems, dozens of dollars may be traded for tens of thousands of dollars."

Yang Meng said that a rechargeable battery of a competing brand of Anker was smoked when customers used it, which resulted in customers replacing carpet, repainting walls and dry cleaning all clothes, all costs nearly $10000.

Because it is a product problem, the brand business can only be punished.

The more the economic environment is bad, the greater the chance of the electricity supplier.

Yang Meng's goal this year is to double sales.

Electricity providers help Hunan create more sea

The headquarters of the sea wing electricity supplier is located on the 25 floor of an office building in Hou Jia Tang. The office area is spacious and bright.

"We have moved three times."

Yang Meng told reporters that from the initial more than 30 square meters to more than 200 square meters, and now more than 900 square meters; people from the initial few to more than 70 now, the hardships and growth of entrepreneurship step by step.

Talent is the most important resource of IT industry.

At present, the average age of more than 70 people in Changsha headquarters is about 26, responsible for product procurement, after-sales service, marketing and operation.

Of the 5 core team members of the sea wing, 4 worked for Google.

Zhao Dongping, President of Google (China), general manager of online sales and operations; senior vice president Gao Tao was director of Google (China) business customer solutions department.

However, at the beginning of the year, the recruitment meeting in Changsha was not very satisfactory, and the company needed more operational and marketing talents.

Because of logistics and supply, the products of sea wing are in the Pearl River Delta and exported through Shenzhen port.

Wang Yingping, Secretary General of Changsha Electronic Commerce Association, introduces domestic products 3C,

Jewelry and other products are welcomed by the overseas e-commerce platform, and Changsha's export products are now less suitable for export through e-commerce channels.

The form of "electricity supplier + foreign trade" will be conducive to the adjustment and upgrading of Changsha and even Hunan's industrial structure.

"Our model can be duplicated."

Yang Meng believes that the good products of Hunan can be shipped to the sea by electronic commerce.