Transformation Of Chinese Textile And Garment Enterprises "Learn From Experience"

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Xiaobian of the network to introduce the pformation of China's textile industry pressure, clothing enterprises embrace "learn from".

According to reports, the latest data show that in the first three quarters of this year, many textile and garment enterprises in China suffered losses in operation. In order to digest excessive inventory, some textile and garment enterprises and home textile enterprises began to sell off; in some areas, the owners lost contact, ran away, and factory failures frequently occurred.

Insiders said that enterprises should pay more attention to the main business in the future and make careful consideration and adjustment in management, design and service.

At the 2014 meeting of the International Federation of textile manufacturers, the head of a hosiery company from Zhejiang was shuttling in the venue, exchanging business cards with his colleagues.

She told reporters that the textile industry was having a hard time, and the chairman told her to come and learn from it.

She has attended many meetings at large and small.

The head of hosiery company: especially like our socks, some small businesses disappeared overnight, and then they all ran away, and the customers or workers tried to sell the machines in the factories to sell some money.

Liu Qiang, the head of a textile company in Shaanxi, believes that this is an inevitable problem in the industry adjustment and industrial pformation.

Liu Qiang: this industry has a large capacity surplus, textile technology is not high, the threshold is relatively low, as long as there is income, capital will soon enter, the market changes, we will naturally leave the industry.

This situation will become a norm in the future.

There will always be enterprises out, and some enterprises will enter again.

He said that many enterprises are now working on the scale, without considering how to take advantage of their respective advantages to occupy the market share in the market.

Sheng Hong shares Engineer Mei Feng also said that many enterprises lack of innovation ability, blind expansion, resulting in serious homogenization.

Mei Feng: your product is not competitive, so your company will be faced with a very passive situation.

You happen to have some other situations. For example, if you invest your money in real estate, or you blindly invest in new products or new areas that you do not understand, changes in the situation often drag on the main business.

Compared with small and medium-sized enterprises fighting in the "Red Sea", enterprises with superior R & D capabilities are in a much better position.

Many enterprises have broken through a new path through innovation.

Mei Feng told reporters that their products are in the middle and high-end market. This year, "yes". In his view, chemical fiber products as the raw material of the textile industry, the basic demand is very large, and the market's demand for product quality and performance is rising.

Mei Feng: Textiles

Big enough, lots of space to explore.

In the field of industry, in many new fields, it is necessary to explore the market and develop new products. If everyone stares at the piece of civilian textile and clothing, it will be very difficult for your small and medium-sized enterprises to compete with the big brands.

Wang Tiankai, President of China Textile Federation, said that China's textile industry should take technological progress as the primary focus of pformation and upgrading. At present, the development of e-commerce platform and big data technology will provide support for the textile industry to better develop the global market and provide information technology.

Jin Jianhang, President of Alibaba, revealed that more than 95% of the clothing brands are already expanding.

He suggested that enterprises should adjust their strategies according to the change of clothing consumption crowd.

Jin Jianhang: a company from 50% of foreign trade processing, to 100% of online pactions.

After three years of loss, he resisted. Last year, their entire group had more than 1 billion pactions in e-commerce.

Such a legendary story will take place in the times.