Several Kinds Of Reliable Brand Clothing Pricing Strategies

The price of clothing products mainly includes the total cost of products (direct and indirect costs) and the net profit and profit margin generated by sales. Meanwhile, the added value of brand intangible assets is also an important part.

Therefore, there will be a big difference between the price and the ordinary clothing, and there is no absolute equivalence between the price and the cost of raw materials. This is why the world-famous brands such as Dior, Armani, Carle, lagfield, Valentino and other clothing products are expensive.

The pricing strategy is very particular.

Generally speaking, the price is too high and consumers will not patronize, even if the number of occasional sales is limited, and too low is not only a small profit, but also can cause the illusion of poor brand quality.

Therefore, prudent pricing must be done on the basis of extensive market research.

In addition, there should be an appropriate adjustment in the price fluctuation of products, so as to cope with the backlog of oversupply, overdue, overdue and excessive.

First, clothing combination pricing

The so-called combination pricing is to match the costumes, skirts, trousers and so on according to the different characteristics of their own clothing, showing a certain clothing selling points and two points, thereby increasing the added value of clothing, the price multiplier of merchandise only as the pricing coordinates, and considering the factors such as the series, category, fabric, style characteristics, style collocation and other factors in the commodity planning, so as to make price adjustment so as to directly reflect the selling point and the auxiliary process of sales through price.

Two clothing grading

First, according to

Its own attributes and marketing methods will classify clothing reasonably: image, main push and promotion (for example, six types of jacket products are introduced, we can classify them as: an image, three main push and two promotion).

The image section has the characteristics of brand style and the future trend of popularity. It can be slightly higher than the basic multiple when the commodity is priced. The main push (whole season fabric, design selling point in line with the mass target consumer demand commodity) is the main force for the whole commodity sales, and the price is fixed at the basic multiple.

Graded pricing is a price strategy that is realized by sales promotion. It is committed to a more detailed pricing based on the basic multiples, and the normal operation of the value system can be balanced through graded pricing.

Of course, the cost of the same type of goods is controlled within a certain range. We can not set a unified retail price for this type of commodity. We must set price files for similar products when prices are fixed, for example:

The price is fixed at 300 to 600 yuan; then the image is set to be about 600 yuan on the basis of the multiple; the main push is priced at 400-500, and the promotion amount is about 300 yuan, which is also a hierarchical pricing method.

According to the foreign market survey, the number of commodities used in the business super market is ranked according to the frequency of their use, followed by 5, 8, 0, 3, 6, 9, 2, 4, 7, 1.

This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology.

For example, 5, 8, 0 and 6 are easy for customers to accept, but not as popular as l, 7 and 4.

Therefore, in commodity sales prices, 8, 5 and other figures most often appear, and 1, 4, 7 appear less frequently.

In the application of price figures, many people like the number 8, and think that it will bring good luck to themselves; the 4 word is because.

Homophone "is dead" is taboo; 7 words, people feel uncomfortable in a boat; 6 words, because the Chinese people have 66 big words, 6 words are more popular.

As for the number of mantissa you choose, people with wisdom will see wisdom.