Semir Chooses Yuniqueplm Management To Enhance Brand Style

Yunique Solutions of Gerber technology's division announced that the leading brand of domestic casual wear and children's wear industry, Semir clothing Limited by Share Ltd of Zhejiang (hereinafter referred to as Semir), has chosen to implement the product life cycle management system YuniquePLM of Geber technology, in order to enhance brand style, process optimization and internal and external synergy, so as to build a quality system foundation for the long-term development of the brand.

Semir apparel Limited by Share Ltd was founded in 1996. It is a brand clothing enterprise featuring the virtual operation, with a series of adult casual wear and children's clothing as the leading products.

At present, apart from the two famous brands of casual wear Semir (Semir) and children's wear "Barbara (Balabala)", it also launched the brand "dream mongdodo" and "minibalabala" in 2014.

Semir is very focused on product design, brand communication, supply chain management and channel development, integrating global advantage resources in an international perspective, doing business with a dedicated mindset and persistent spirit. It has stepped out of a way of social production and specialization.

current

The garment business is in the overall adjustment stage, and the development mode has changed from simple extension to endogenous growth.

Semir executives pointed out that in the future, supply chain management will be strengthened, and the development of loose supply chain to centralized supply chain will be completed.

In the past, the loosely shaped supplier mode posed great challenges to the quality control and delivery control, which was not conducive to the large-scale development of the company. The company adjusted the procurement mode to make the order concentrate on the large suppliers, and carried out deeper cooperation with them to jointly study and upgrade technology and fabrics, control the delivery and quality of the products, and reduce the procurement cost.

Orders are tilted to a small number of high-quality and efficient suppliers, ensuring the quality and delivery time of the products and enhancing the competitiveness of the company's products.

Accompany

And the need for brand development, Semir has made new demands on the establishment and continuity of brand style, huge product data management, process optimization, and collaborative collaboration in many parts. There is an urgent need for an efficient product lifecycle management PLM system to help companies cope with business challenges.

The YuniquePLM system of Gerber mainly integrates product planning, product design and style development in three major product development stages, shortening the product development cycle, reducing development costs and improving inter departmental collaboration efficiency, so as to enhance product's adaptability to market demand and brand competitiveness.

Mr. Zhou Pingfan, President of Semir, said: "after more than a year of investigation and evaluation, we finally chose YuniquePLM of Gerber.

The successful implementation of Yunique Solutions in many fashion brands worldwide, their deep understanding and insight into the fashion industry, the pragmatic and landing solutions that have been persisted, and the unique resource advantages make YuniquePLM the most suitable solution for our needs.

"Gerber's PLM solution YuniquePLM will help Semir better accumulate and precipitate design resources, improve communication and collaboration between departments and suppliers," said Semir general manager Zhou Pingfan.

He added: "our choice of PLM's solution is to enhance the core competitiveness of our products.

From plan, design, product development, procurement to sales, Gerber's solution will help us understand and control the entire supply chain more comprehensively.

All this effort is to create the most valuable products and experience for Semir's ultimate consumers.

It is reported that Semir's implementation includes plmOn product lifecycle management platform and srmOn supplier relationship management platform, which will achieve effective synergy within and outside Semir.

Bill Brewster, vice president and general manager of Yunique Solutions, points out: "from creative inspiration to shops, and providing retail data to commodity planning and guiding design, we can truly integrate product creativity with business objectives.

The cooperation between Yunique Solutions and Semir group has injected new vitality into the rapidly developing Chinese clothing brand enterprise.

The value of brand recognition is becoming more and more prominent in the face of the vast number of consumers. Our professional team's support and successful experience in various types of brands worldwide will help them to make good use of the system, and user's willingness to use is the starting point for YuniquePLM to play a valuable role in the customer business. "