Shanghai Fashion Week Diversified Platform To Create Fashion Magnetic Field

Originality and business climate

The distinctive brand of independent designer has gradually become a brand.

On the subject of unique participation.

It is noteworthy that in recent years, with the upgrading of domestic consumption, especially the flow of elite consumer groups, the concept of designer brand has become increasingly popular.

Accordingly, independent designers and their teams are more grounded in the process of running in with the market.

The above changes will be further reflected in the 2015 spring and summer releases of Shanghai fashion week. The designer brand ZHUCHONGYUN, the famous fashion brand Marisfrolg of China (Mass Phil), will kick off the release of this season's fashion week.

Ji Cheng, Ban Xiaoxue, Guo Zifeng, Ye Weicheng, Ji Ji, Li Dengting, Hua Hua Gao, Jin Chongyu, Liao Xiaoling, Qin Xu, Yang Guanhua, Yang Guanhua, Hun, Hun, Hun, Hun, Hun, and so on will become more and more familiar with the name, will bring their latest spring and summer works to show the original design concept on the flyover of Shanghai fashion week.

In April 2014, the highly praised fashion week special day and the reaping "Reed day" will continue to be released in Shanghai fashion week this season.

The pillars will select seven designers at different stages to share their brand stories.

These include: Zhang Da and Guo Yi Ran, who were greatly encouraged by the repercussions of the former season's show, once demonstrated the first series of Su Renli and Liu Xiaolu in the pillars, Chen Anqi and Feng Yuqi of the newly selected pillars of Fresh Air, and Wang Haizhen, a famous architect in London.

Dong Liang will also invite three accessories designers: Sun Fang Fang, Song Yang and Zhou Yuan to carry out the latest series of static display at VIP ROOM beside the show.

If the designer brand is full of vitality, it will gradually clear its own character while maintaining its individuality.

Subdivision positioning, then the market operation of relatively high degree of commercial brand design innovation attention, this season Shanghai fashion week showed another new atmosphere.

DECOSTER, Prolivon, OASIS, MF, AKCLUB, this and other Chinese and foreign brands which emphasize the sense of design will show the improvement of the creative details this season. In recent years, these brands have formed a benign operation mode that combines the fashion week release show with the new product order meeting to effectively enhance the market competitiveness of the products.

This season's new high quality women's clothing brand "Hangers" and "poetry collections" will also display their mission of inheriting oriental aesthetics through showcase shows.

The exploration of designer brand online sales channel is one of the hottest topics in recent years.

Shanghai fashion week 2015 spring and summer works will be released during the launch of the new designer brand online marketing platform - "Shang Street", the release of DANNY ZHANG, living in the left, REINEREN three co designer brand fashion show, on-site guests can directly enter the online platform by scanning the store two-dimensional code, the T platform new product easy income pocket.

In addition, the LA CORDE, a lightweight luxury clothing brand operated by e-commerce mode, will return to fashion in Shanghai fashion week after its return to London Fashion week.

As a landmark of Shanghai's culture and fashion, Shanghai Xintiandi has also been committed to promoting the development of Chinese original design.

As the specific practice of designer brand business landing, many of the designers mentioned above have settled in Xintiandi fashion shopping center, helping designer brands better integrate into the market through the combination of show shows and merchandise sales during fashion week.

It has played a good exemplary role in the industry.

New generation

Since its inception, Shanghai fashion week has been promoting new efforts to provide talented and growing designers with a platform for display and promotion, to help them get the industry's attention and accept the test of the market, so as to better open the situation.

Years of practice have proved that many of the "cutting-edge" stars that had come to prominence in Shanghai fashion week have become the mainstay of local design forces.

This season Shanghai fashion week will have many new designers' faces, which is very much looking forward to.

Such as young post-90 designer Wen Hao day, ANNAKIKI founder Yang Zi, MOODBOX designer Qin Xu, Awaylee founder Li Wei, JONNY FU founder Fu Qiang, TNC designer Chen Jialun and Zhang Jiajun, graduated from London Central C.J.Yao designer C.J.Yao, live in France designer Li and so on.

Last year, Hu Xinyu, the designer of the four men, who will be surprised at the beginning of this year, will also continue her unique style of geometry this season and show her new work again.

As a source of living water for the design of new forces in China, student works show is the characteristic section of Shanghai fashion week platform.

At the fashion week this week, students of Shanghai University of Engineering Science's Sino French Fashion Institute will bring a graduation show featuring "moving and quiet". At the same time, engineering technology university will jointly explain the vision of their future with the designers of New Zealand's Otago Polytechnic.

Dialogue with the world in Shanghai

While vigorously supporting local design and brand, Shanghai fashion week is committed to promoting the localization of international brands as usual.

The integration of multi-source culture is the characteristic of history giving Shanghai this city. It also forms the open platform characteristic of Shanghai fashion Zhou Baorong.

Shanghai fashion week 2015 spring and summer will join hands with overseas fashion brands to present the new trend of international fashion.

The Italy famous brand Alberta Ferretti (Albert Ferti), founded by the "Chiffon Queen", will present China's first show in Pinghu, too. It also has a landing on Xintiandi show and a VDS SHOWROOM, which is committed to linking Chinese and European culture. VDS will hold a new overseas brand collection show with 4 new European designers this season.

During the 2015 spring and summer activities in Shanghai fashion week, Shanghai International Fashion Showcase (SIFS) will be held at the Shanghai Exhibition Center in Jingan District.

At the beginning of the review, Shanghai fashion week devoted itself to the introduction of international brands into the Chinese market. With the development of the domestic design level, the increasingly mature local designers and brands have gradually become the leading role in the show, but the fashion week's links to the international platform have never weakened.

Different from simply engraving overseas show, the appearance of international brands in Shanghai fashion week presents a state of cultural integration.

Local brands and overseas brands have formed a dialogue on the same platform, but also provide consumers with more choices.

During the from October 15th to 22nd, the Shanghai Exhibition Center friendship hall will usher in the three international brands of Diesel, Giambattista Valli and Ermenegildo Zegna, presenting the diversified activities of the world with the fashion opening party, the advanced custom fashion show and the fashion micro film.

The SIFS project will create the world's top fashion feast and further establish the status of Asian fashion capital of Shanghai. The platform effect of internationalization of Shanghai fashion week will also be expanded again.

Enhancing urban fashion absorbability

With the continuous adjustment and improvement of the domestic industrial structure, the fashion absorption and aggregation effects brought by the fashion week in Shanghai are gradually showing. Various fashion and business activities have also appeared in the fashion week.

In from September 24th to 26th, Asia's most powerful and influential footwear and leather products exhibition, the fourth theMICAMshanghai Shanghai international brand shoes exhibition, was successfully exhibited at Shanghai Exhibition Center.

The Shanghai Fashion Week held an exhibition of "new design forces in the future - the joint exhibition of fashion design institutes in Shanghai" at the exhibition site.

In from October 15th to 17th, the fourth Mode Shanghai Shanghai international fashion show will be held at the Shanghai Exhibition Center. After 4 sessions of precipitation and accumulation, Mode Shanghai will provide an efficient and optimized channel platform for brand enterprises to enter the market based on more professional services and more targeted audience invitation.

Mode Shanghai will also present a collection of fashion brands brought by 11 brands of American Edge Showroom.

In from October 21st to 22nd, the Shanghai international fashion center will hold the 2014 Shanghai Fashion Week "summit of Yoobao Hui", with the theme of "heritage and blending", as well as Tsinghua management special AMP - "Xiang Zhi Ning".

In October 24th, the finals of the 2014 Shanghai international model competition will again blow up the eyes of the expectant.

It is worth mentioning that this final is coincided with the international model contest held 20th anniversary, the fashion flag of the torch delivery, the classics and inheritance will continue here.

In addition, such as the upcoming On Time Show in the 800 Show, halls Showroom Shanghai, DFO Showroom, VDS Showroom, FDC exhibition and the first China visual fabric exhibition, and many other fashion industry related business activities, as well as the Xintiandi region will be held in the new world autumn and winter fashion classroom, the "2014" fashion awards ceremony, the 2014 "World Expo" and other fashion creative activities, have chosen to appear in the fashion week during the fashion week, in order to enhance the overall activity of Shanghai fashion week professional and brand gold content has a positive impact.

As a platform for aggregated fashion culture industry, it is the main function of fashion week to link various links in the industrial chain.

To this end, this season Shanghai fashion week has upgraded the official service manual, bringing together all kinds of fashion trade shows, fashion activities information and brand information in the same fashion week, and striving to provide more convenience to participants in and around the Shanghai fashion week.

The success of the fashion week in Shanghai is inseparable from the support and enthusiastic participation from all walks of life. Shanghai fashion week's 2015 summer and summer's main image is very honored to invite the international supermodel Ji Lili to speak up, especially thanks to China Xintiandi, luxury mobile phone leader brand Vertu, Paris L'OREAL salon exclusive, Maybelline New York, DS brand car, SONY (China) Co., Ltd., Pepsi (China) Co., Ltd., The Langham Xintiandi Hotel, Italy Sheng Bi Tao mineral water and Zeta Villa's support.

At the same time, we also thank the luxury mobile phone brand Vertu.