Deng Chao Opens The Stars To Speak For Trial.

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The Xiaobian of the network gives you an introduction to the endorsement, first trial, and Deng Chao opens the star to endorse the trial.

Recently, the meeting of the Standing Committee of the National People's Congress (NPC) was submitted to the people's Congress to consider the draft amendment to the advertising law. The advertisement endorser should not prove his unused goods or unacceptable service, which means that if the star makes false advertisements, he will bear legal liability.

Last week, Suning officially announced that Deng Chao had become a spokesman for the new generation. The news of Deng Chao's signing of the terms of the trial agreement also spread like wildfire, that is, Deng Chao's shopping experience in Suning is no less than 3 times a year.

According to people familiar with the matter, about the cooperation between Deng Chao and Suning, in the cooperation plan, there are provisions related to the trial agreement, endorsement time span is 2 years, and Deng Chao needs not less than 3 times every year to Suning shopping experience, through the personal experience of Suning services, and then truly and responsibly for Su Ning endorsement.

It is understood that in August this year, the Standing Committee meeting of the National People's Congress was submitted to the draft amendment to the advertising law.

The probation officer shall not prove his or her unused goods or unacceptable service.

This means that the star endorsement products must be tried first, and if they make false advertisements, they will bear legal liability.

When the draft came out, it aroused wide discussion. Many people jokingly "male stars endorse women's products for trial", but many people think that this plays an effective normative role in advertising.

A legal person said that although the definition of such responsibility has a certain one sidedness, it can be regarded as an improvement, allowing stars to be more prudent in dealing with endorsements.

If Su Ning and Deng Chao's endorsement involves trial experience clauses, this will be the first domestic celebrity endorsement trial experience agreement.

Deng Chao set an example, signed the trial experience agreement, pioneered the first experience of star endorsement trial in China, and also made a good start for celebrity endorsement.

Analysts believe that since the beginning of this year, news about celebrities involved in yellow and drug-related activities has been increasing by the general public.

In recent days, the SARFT has also issued a circular calling for broadcasting restrictions on one of the evil deeds. This also makes enterprises choose the stars as the Advertising Spokesperson more cautiously, while Suning and Deng Chao signed the trial experience agreement, which fully embodies the attitude of consumers, enterprises and celebrities themselves.