"Lazy Economy" Spawned Electricity Supplier "Community Distribution"

Reporters noted that there are still many electricity providers in Hangzhou to provide community services, such as "love fresh bees", "59store" and so on.

In fact, these new enterprises are not the only ones providing such community outgoing.

With the accumulation of community electricity supplier's popularity, the business tycoon will not let go of this market.

Just half a month ago, the big business Jingdong also began to exert great efforts to launch the "Jingdong quick" project.

It is also the main commodity distribution service, and is currently only testing water in Beijing. But the mode is clear. If users place orders between 9 and 8:30 pm, the goods will be delivered within two hours, and the free shipping threshold is 10 yuan per sheet.

These community electricity providers have two very obvious characteristics: the super business cooperation with the surrounding area, the super supply of goods, and then the operation of the platform side; the distribution is very timely.

"For the platform side, this is a light asset operation, without the pressure of stocking and stocking, and for consumers, this is the decompression of shopping methods.

To sum up, this new consumption habit may become a trend. "

Mo Daiqing, an analyst with China's e-commerce research center, told reporters.

"Before this, Shang Shang Chao is also trying to do e-commerce, but at the moment, no one has ever heard of a particularly good one.

To some extent, the traditional enterprises may not focus on the electricity providers, far less than those who do community electric business Internet companies, but also have the Internet thinking.

Although it looks very beautiful, but actually run up, these APP also encountered many problems.

To cultivate consumer habits, the cost of promotion under the line is too high.

Many problems make community electric business entrepreneurs complain.

In fact, these are not the main points.

Why do consumers accept the "community distribution" service? Because it is fast and convenient, which is the most important consumer group.

As for commodity prices, they are not the most important ones.

The key to delivery is the logistics and distribution links. Who will decide the decision?

Each family

The ways are different, for example, "community 001" is to cooperate with the supermarket distribution, Jingdong is distributed by its own logistics, "only fast life" consideration, please buy a special buyer, "500mi" choose to let the convenience store itself.

。

So the problem came.

For example, if you meet

During the rush hour, the promise of "one hour to home" may not be guaranteed.

What to do? Gao Binyi intends to set up 30 buyers at 7 points in Hangzhou, but once the order concentration occurs, the loopholes in distribution will come out.

For example, if a community store feels that the order amount is small and delays delivery, what is the biggest disadvantage of letting the convenience store itself participate in distribution?

The lack of binding is between the electronic business platform and convenience stores.

This bottleneck, even Yan de Jiang himself agrees.

In contrast, a self built logistics team like Jingdong or a third party distribution team would be more professional, but it would obviously bring great cost pressure to the electricity supplier enterprises.

According to the reporter, for the community e-commerce platform, the only profit now is to receive commission from suppliers.

Most of them are reluctant to take up the high cost of logistics, which is obviously a losing business.