How Does The Clothing Store Warm Up After The National Day?

After the national day, the "vigorous" promotion began to come to an end. After the crazy consumption of holidays, consumers' desire to buy has declined. How can the shops after the festival wake up from the cold and clear consumption atmosphere? In this case, some smart store managers began to move forward, actively preparing for the post holiday market, and ensuring that the off-season is not bad. 　　

Are you still holding the National Day sales statistics, looking at the "great achievements" shown above? If so, then you should wake up, the real tough battle will be started. After the national day, consumers' purchase will definitely decrease. How to sell well during this period is particularly important.

　 Safety and prosperity boost morale.

The National Day holiday is a rare sales season in a year. Due to the large sales volume, the labor intensity has also increased. During the festival, we riveted the sales opportunities, but after the peak season, with the fall of sales, shopping guides tend to slack off. This is not only bad for sales, but also affects the image of the shop. This requires us to cheer them up quickly to boost morale.

In the peak season, sales and off-season marketing have become the main means of competition among peers. There are many shop Once the peak season is over, there is a "lazy" mentality that you want to give yourself a "leave". Once you wait for yourself to slow down, you have been left behind by others. It will be too late for that. Therefore, during the period after the peak season, we must conduct crisis education for the shopping guide. In the off-season, we should strive to maintain the good market and serve the consumers well. Otherwise, it will be easy for the competitors to take advantage of the market and seize the market. It will be too late then.

Crisis education is indispensable, but we should not only punish no prizes, but we should appropriately adjust incentives. Many shops, in the rush season, pay a lot of money to guide shopping, but when they arrive in the off-season, they only want to run horses and do not want to eat grass. Such an understanding is certainly unreasonable. Let the guide understand that the off-season is not without the market. If the competition fails to act in the off-season, we can expand the market space and compete ahead of the competition. During this period, the enthusiasm of shopping guidance has a great impact on the performance. Therefore, we should make an essay on the word "man" and excavate the potential of shopping guide so as to enlarge the market in the off-season.

Propaganda and effort, achieve twice the result with half the effort

Publicity played a very important role in the sales process of off-season. When it comes to the peak selling season, the publicity of any shop can be described as vigorous and heroic. But after the peak season, it becomes a new year's rooster. Is it true that there is no need for publicity after the festival? Obviously, it is wrong. In the off-season market, publicity and promotion are needed. The purpose of publicity is to increase sales. For example, in 2013. brand Operation "5 days after sales 1 million 60 thousand" is after the eleven long vacation, in the face of consumers' desire to buy and the saturation of consumption, with the help of publicity work and retail group store packaging, let a county less than 80 square meters of unknown shops, 5 days of 1 million 60 thousand sales, creating a retail miracle. It not only saved the shop, but also made the brand reappear in the local market.

Emphasizing marketability and preventing unsalable sales

It is a well-known fact that sales are difficult in the off-season. In our daily sales process, many products are affected by seasons and styles, and often sell well or unsalable. After the peak season, the general market will have short or long running in period, because the psychology and atmosphere of customers after the peak season are very different, and the consumption psychology and level will be greatly affected. At this point, shops should promptly produce some products that are more suitable for the market, that is, in the off-season. Sell well The goods come out for sale. In those days, you must not sell those unsalable goods as the main selling products, so your business may be worse.

Therefore, the off-season market is still dominated by some marketable best sellers. With this kind of commodity to drive the sales of the whole commodity, we can do well in the off-season market and achieve good results.

　 Introduce new products to enhance popularity

Many stores will put the new products in the rush hour to increase sales of new products. In fact, it seems to me that this approach is not good, because during the rush hour, there are many people coming and going in shops. Many customers come to shop with the purpose of "Taobao". They tend to keep a close watch on some products they need and ignore other commodities. But the off-season is different. Many customers are shopping while they are at leisure. They can say that there is a lot of time to focus on the products themselves. In this case, the attention rate of new products has been effectively improved. Relying on these new and unique products to drive the sale of other commodities, we can do a good job in the off-season market. Of course, in the process of new product sales, other supporting measures should be followed, such as advertising, POP production, promotions and so on.

For a long time, some shops have developed a sense of conservative management, such as "waiting, relying on, doing nothing" after the selling season, which has affected the healthy development of business operations. People often say that "only the off-season thinking, there is no off-season market." It is often a psychological drop after sales peak that makes shops feel depressed. After the festival, customers' purchasing power and desire have declined, but this decline is not absolute, but the sales potential remains to be excavated.