Warm Pants Are Not Fried This Year.

In the past few days in Shenyang, there is a kind of cold called "forget to wear autumn trousers", but most people still remember to wear it, hot pants on the market are hot.

Older consumers are relatively more.

Reporters visited Zhongjie and northbound shopping malls and supermarkets and found that thermal underwear had been placed prominently.

"Over the past two days, there are plenty of warm pants. Last weekend, we sold fifteen six thermal pants and a total of more than 20 thermal underwear."

A businessman from a shopping mall in the North said that he had cooled down last weekend, and many people came to buy thermal underwear.

From the purchase of consumers, the elderly who are more sensitive to temperature drop become the first consumers to buy thermal underwear.

Yesterday, a salesperson in a shopping mall in Huanggu District introduced that most of the consumers who bought warm pants during the past two days were elderly, and some young women also bought some warm fitting pants.

Appearing on sale is rarely seen on promotional fabrics.

Although the thermal underwear has just been on sale, reporters found that some brands have already offered discount promotions, and a thermal clothing in a supermarket in Huanggu has been reduced by 200 yuan to 100 yuan.

On the website of the major electricity suppliers, thermal underwear has already been on sale, and the price is very "close to the people". The monthly sales volume even reaches thousands of pieces.

An online shopping mall with a brand of thermal underwear has sold a discount of 48% off ~8.2, ranging from 98 yuan to 120 yuan.

It is noted that this year's listed thermal underwear is very low-key in fabric promotion. In previous years, publicity on "tall and high" was almost invisible. Most commodities only label the proportion of cotton, wool and spandex fabrics on trademarks.

Many sales staff said that the fabric of thermal underwear has not changed much. Before the popular "Lycra" and "cotton card" and other kinds of "cards" were used as "gimmicks". In recent years, consumers' enthusiasm for warm underwear has gradually cooled down. This kind of gimmick is not very popular.

Consider double eleven ahead of schedule.

The store sells cotton padded clothes.

In addition to seasonal autumn dress, some businesses have put winter clothes on shelves.

Yesterday, reporters visited the city mall found that although the down jacket has not yet landed in the mall, but some suitable for early winter wear thin cotton padded clothes have been quietly listed, some shopping malls in the northbound and middle streets, men's money based low-grade cotton padded clothes have already begun to sell.

Clothing distributors

Introduction, in the late autumn season, the middle and low-grade brand cotton clothing is mainly targeted at middle-aged and elderly consumers, especially men. "Some of the cotton pads sold nowadays are old ones, but the prices are cheaper, plus the fast double eleven. The physical store hopes to take the lead and sell down clothes in a few days."

Businessmen such as the sales strategy, there is no lack of customers to buy, yesterday, the public Aunt Liu bought a boyfriend's cotton padded clothes for a price tag of 299 yuan for his wife. "The weather in Shenyang is cold, and our older people are more reluctant to freeze. Instead of spending money like young people, they buy more cotton clothes and warm clothes, the key is not freezing."