God Is Too Wilful To Be Caught Up In The Wilful Clothes Season.

At present, the weather in Jiangcheng is cool, so that autumn clothing has ushered in the selling season, which has also made clothing businesses a little relieved.

This year, the weather in Wuhan has always been open to random patterns. Peak season of clothing The law of sales: the Spring Festival, which was first listed in the spring, was desolate in the summer due to the cool weather, and the popularity of the spring and Autumn Festival was so difficult that many of the clothes traders could hardly resist.

The weather is cool. Autumn clothes are the main characters.

Recently, cold air came to Jiangcheng, and the autumn dress that had been listed on the dog days came home. Reporters yesterday in Optics Valley, the streets and other business circles found that many customers are buying autumn dress, small coat, thin sweater, bottoming skirt and other clothing. "The autumn season has been postponed for nearly a month this year. Fortunately, the weather has cooled over the past few days." First floor, Optics Valley pedestrian street Foreign trade clothing store Boss Xiao Rong's autumn dress has been on the market for more than two months, but it has been selling well. She told reporters that in September of last year, autumn clothing should be the main character of sales, and it will not be more than eleven later. But this year, the weather is quite hot in eleven. During the period, some people came to buy short sleeved skirts, so that she often hesitated to enter new products.

Jiangcheng residents usually buy seasonal clothing at the throttle stage, forcing businesses to change their business strategy. People in the market say that the sales of high-end clothing brands are sold in style and are generally not affected by the weather. The fast fashion brand and the cheap clothing must be "on the safe side". Only a small quantity of goods can be loaded this year, and a short sales way should be adopted.

The weather is irregular and the sales rules are out of order.

In the view of clothing manufacturers, this year's weather is not playing the cards according to common sense. The rhythm of clothing sales is very puzzling. "This summer clothing business is the most difficult, the hot selling time is not the season, but a head and a tail. The rhythm of the off-season in the past season has been completely disrupted." Huang Shida, a wholesaler of Baima shopping mall in Hanzheng Street, said that merchants who had fast food this year could taste the sweetness. The weather didn't worry about the arrival of the goods. When the goods arrived, they could only get rid of the discounts. How to buy goods was very troublesome.

Many industry insiders said that the temperature was a bit hot in March this year. In the past year, it was selling new spring clothes or old autumn winter clothes, but the summer clothes accident that first appeared on the market was ushered in a small sales peak. When the summer clothing came into full market, it encountered a "cool summer" with low temperature. The rainy summer did not usher in the outbreak of summer clothing sales, and business remained very hot. By the time of autumn September, the weather began to turn hot again in Wuhan, and many brands came up with the autumn dress before eleven. But the good sale was actually a light summer dress. The discounts also made the public happy.

New opportunities for mobile Internet

Random and changeable weather has made clothing businesses hurt. Some bosses have turned to Taobao to usher in new business opportunities and avoid the adverse effects of the weather. "This year Taobao and WeChat store business grew very fast, the physical store is more general." Wu Jin and her cousin, who monopolized the boutique products of foreign trade, did business in the shopping area of the streets. They began to increase their business in WeChat and Taobao stores last year. They made local customers in WeChat, and they often wore their own set of collocation on WeChat. The Taobao store did the demolition and discount processing products to attract foreign customers.

The reporter interviewed a number of women in charge of shopping malls, the other side said that Wuhan's clothing business is affected by the weather too much, it is difficult for new brands to accurately grasp the time of delivery, and the style of the booking with headquarters is also often due to incompatibility with the weather, resulting in no goods to sell, leaving only the way out for discount.

　　 Wuhan Garment Chamber of Commerce People suggest that businesses can use WeChat, micro-blog and other platforms to launch various collocation services to guide consumption. And simply following the weather, it will be very passive.