Exclusive Interview With Huang Jian: Managing Director Of Channeladvisor Chang Lu Marketing Greater China

As China's cross-border electricity providers are booming, ChannelAdvisor, an international software service giant, has entered the Chinese market and set up a branch in Shanghai to provide a convenient access for Chinese retailers to enter the global multi trading platform, helping Chinese retailers easily open the global market.

ChannelAdvisor Chang Lu believes that with the introduction of a series of favorable policies in China, China's cross-border electricity providers are ushering in the golden age.

The cross border dream of Chinese Internet companies can still be bigger and the dream is still there.

ChannelAdvisor Chang Lu sales director, Greater China

Sir, in an interview with reporters, he said that the e-commerce market has entered the global game stage. Retailers' thinking is no longer confined to the local market, but also has global thinking. With the rapid development of cross-border electricity providers, the global market structure of Chinese enterprises is opening.

Cross border electricity providers must choose the way: multi platform

In recent years, the number of Chinese sellers who have successfully exported products to the international market has risen sharply.

It is reported that the number of Chinese merchants expanding their sales channels to the global trading platform increased by about 200% last year.

Electric giant

A similar report has also been released to reveal that Chinese retailers are becoming more active in the eBay of 25 countries.

Regarding this, Huang Jian, managing director of ChannelAdvisor Chang Lu marketing Greater China, told reporters that e-commerce is a global game and people's ideas are no longer limited.

Especially in the field of Chinese e-commerce, with the gradual disappearance of regional barriers (for example, in 2012, China Amazon lets sellers sell products overseas via platform), though not all, a large proportion of Chinese retailers have begun to consider the globalization of sales, and those Chinese businessmen who have successfully exported goods overseas have strengthened their thinking.

Huang Jian said, next, more Chinese retailers enter the overseas trading platform.

"In the Chinese electricity supplier industry, Alibaba dominates, and in most parts of the world,

It is still a leading online trading platform.

For the Chinese retailers who sell their destinations for the western market, it is an advantage to enter the western market through overseas trading platform. In the western market, the mainstream network paction platform represented by Amazon and eBay provides quality control for products posted on their web pages.

These trading platforms have very strict rules and a seller rating system to prevent counterfeit products from appearing on the web pages.

Therefore, Western consumers will not worry about buying fake products from China on the platform.

According to the introduction, as the benchmark of the electricity supplier industry, ChannelAdvisor Chang Road Sales has rich experience in cross-border electricity providers, and has helped many sellers to expand their online trading platforms overseas through the Agile Cross-Border Trade (CBT) framework, such as Amazon, eBay, new eggs, Lotte and so on, so that they can easily expand their business to the global scope.

In fact, ChannelAdvisor is currently supporting more than 300 platforms around the world, so it can maximize the global exposure of businesses.

ChannelAdvisor road link connects China and the world

Huang Jian said that China is the largest e-commerce market in the world, and is developing at an amazing speed. Now it is the best time to introduce sophisticated and leading service software to major retailers, so that they can get huge customers in China and hundreds of millions of consumers in the world.

"Although ChannelAdvisor Chang Lu sales is relatively new to the Chinese market, the company has foreseen the potential of e-commerce development in China in the early stage, so we have positioned the initial development in areas outside Australia.

We are very clear about the importance of the future Chinese market for global e-commerce, and have been committed to providing a strong platform for Western businesses to sell their products to China.

Similarly, Chinese businesses can also sell products overseas by ChannelAdvisor Chang Lu.

Huang Jian said.

Huang Jian said, to sell products to the world, regardless of the Western businessmen or Chinese businessmen, the concerns are the same, that is how to let their products be seen by most consumers.

In this regard, ChannelAdvisor Cheong Road Marketing provides Chinese retailers with access to global trading platforms.

Businesses only need to store product information on the ChannelAdvisor centralized management platform, which can automatically pform and pfer these data to various regions in the world.

"If merchants publish products in China's Tmall and Amazon in the United States, the ChannelAdvisor sales system will automatically count the number of products sold, and ensure that the data are accurate and updated in real time.

On this basis, ChannelAdvisor also provides digital marketing services, tracks and monitors the market performance of retailers, and gives optimized upgrading schemes through digital analysis.

He said.

Huang Jian believes that the global market is the future business battleground. A successful retailer should not be confined to the immediate market, but should also have global vision and thinking.

What ChannelAdvisor Chang Lu wants to do in China is to help Chinese retailers reach new business heights by relying on the rich experience of serving 2700 global customers and looking forward to cross-border e-commerce, so that the full opening of overseas markets will become a real possibility.

Localization is always the first.

Huang Jian believes that retailers must have sufficient confidence in the local market to do cross border retail sales, and ChannelAdvisor should also succeed in the Chinese market.

Therefore, ChannelAdvisor Chang Lu sells branches in Shanghai, China, and sets up a professional local team.

The core of ChannelAdvisor Cheong Road Sales team comes from many top e-commerce enterprises, such as Alibaba, Google, IBM, eBay and PayPal. It has rich experience in cross-border e-commerce and local operation, providing the most professional one-stop service for Chinese businessmen to go overseas.

As the leader of China team of ChannelAdvisor Chang Lu sales, Huang Jian is a senior veteran in cross-border electric business.

Before becoming the managing director of Channeladvisor Chang Road sales Greater China, he served as CEO and chairman of MerchantRun.

MerchantRun is a similar software provider with Channeladvisor, but relatively small business software provider.

After MerchantRun acquisition, Huang Jian became the senior vice president of 4PX's overseas business development department, which is mainly responsible for the operation of the 5 branches, especially the strategic partnership with the major online trading platforms.

Summing up past experience, Huang Jian said that companies such as MerchantRun, which were founded before, are very similar to ChannelAdvisor in terms of their operation. They believe that their experience and experience in China for many years can help ChannelAdvisor to link up with the Chinese market seamlessly.

In addition to his technical experience, his experience of delivering 4PX to the four sides also gave him a deep understanding of the integration of logistics and logistics.

Logistics is also an important issue for China's cross border businesses. Therefore, he is very confident that he will lead the Chinese customers to success with ChannelAdvisor Chang Lu marketing team.

Huang Jian told reporters that in order to achieve seamless docking with the Chinese market, ChannelAdvisor Chang Lu sales will achieve localization of services.

In terms of product design, the Chinese user interface is introduced; in the process of operation, the operation mode of Chinese businessmen, trading companies and manufacturers is adopted; on the customer service, the global software companies usually provide customer service on the system, but in China, real-time communication through QQ, WeChat, telephone or other means is the basic requirement.

In addition, in terms of supply chain integration, ChannelAdvisor has maintained close strategic cooperation with the major supply chains in Europe and the United States, and has established a cross-border electricity supplier ecosystem. At the same time, a number of new local partners will also be developed in China, including logistics, payment, technology and so on.

Huang Jian said that the above list is only a solution to some of the differences in retail culture. As a leader of ChannelAdvisor Chang Lu marketing Greater China, he is clear about the existing gap and will continue to push the localization process to win the Chinese market.

Let cross-border electricity providers come more violent!

With the advent of the golden age of cross-border electric business in China, journalists believe that there will be more and more excellent cross-border cross-border e-commerce providers such as Channeladvisor Cheong Road, which are stepping into China and the rest of the world. With deep understanding of the global electricity market, advanced concepts and technologies, and localized services, they will inject a strong driving force for cross-border electricity suppliers in China and across the globe.