Basic Principles To Be Followed In Commodity Display

　　 Profit making principle

Store the best display position for the sale of the main push product, pay attention to recording specific display modes and display items that can increase sales volume, so as to facilitate adjustment. Usually, facing the direction of the main stream, such as the high position of the wall and the line of sight, as well as the exhibition surface covered by the 65 degrees of radiation on both sides of the view, the booth of the main channel, the booth beside the cash register, etc., are all the better display points; warehouses (or workshops), the corners of the lighting, the dead ends of the deep shops, the long intervals between the shops and so on.

　　 Attractive force Principle

The existing commodities can be fully put in order to highlight the momentum. When presenting the products, we should fully display the style and interests of the brand products, cooperate with space display, make full use of advertising products to attract customers' attention, and use the irregular display method for special promotion products, which can enhance the meaning of special offer.

Merchandising is to help sales, so we should give full consideration to the collocation between the products. When making collocation, we should make full use of related sales and pay attention to the combination optimization of commodities. For example, clothing chain stores can consider the combination of shirts and neckties, the combination of trousers and shoes, and so on when the products are listed. In order to match customers' habit of pursuing new ideas, it is necessary to make the customers often see the new effect when designing the collocation, that is to say, we should make regular adjustments to the combination display to reflect the new meaning.

　　 Stick out a mile Principle

　　 Commodity display The location accords with the customer's buying habit. The display of goods in the promotion area and the special price area should be obvious and eye-catching, so that the customer can understand the meaning expressed by the commodity. The products displayed should be easy to see and follow the principle of "before and after". Products should be directed or slightly tilted towards customers so that customers can see clearly.

　　 Cleanliness principle

Hygiene is also very important to the image and attractiveness of goods. Clean products make customers feel good, while unclean products make customers feel obsolete, poor quality and low grade. Therefore, chain stores must do a good job in cleaning up goods and containers, cleaning shelves, and timely replacement of poor health products.