Chongqing Wangfujing Department Store Will Push The Brand Collection Point.

Today, the impact of electricity providers, consumer demand diversification, terminal competition intensified, in addition to adjusting formats, overweight O2O, the introduction of brand collection shop has become a new choice of traditional retail store transformation. A few days ago, a reporter visited some business circles in the main city and found that compared with the traditional single brand counters, the brand collection store form is becoming the new favorite of many traditional department stores, shopping centers and other retail stores.

　 dynamic

Wangfujing will push brand collection shop

"In December of this year, a brand new collection store introduced by Wangfujing department store Monument for Liberation will meet with the public." Chongqing department store recently told the Daily reporters that according to the group strategy, besides the development of shopping centers and outlets, the brand collection store is also one of the directions of its future transformation. However, what brands are included in the brand collection store? Wangfujing Department stores in Chongqing said it was not convenient to disclose.

"Following the opening of the brand collection store in the big shopping center of Guanyin Bridge and Wanzhou Wanda Plaza, we are expected to enter Huarun the Mixc next year in third brand collection stores in Chongqing." NOVO department store Chongqing people interviewed by the business daily said that the details are still being planned.

In combing, reporters also found that many shopping centers in the main city have introduced brand collection stores. Among them, as early as 2012, the Shapingba commercial circle Huang Hua new shopping plaza introduced the brand collection shop The Fabric.

In March this year, the Guanyin Bridge Yingjia Center announced that it would introduce a COACH collection store with an area of nearly 400 square meters. In July, Yingli international shopping center introduced the fashion collection store FOSS. In addition, there are shoes collection shop FOLDER, cosmetics collection store SEPHORA, sports collection shop, etc.

　 Reason

　 More in line with diversified needs

According to incomplete statistics of win business network, as of the end of 8, the semi annual reports of Listed Companies in various department stores in China have been released, and negative growth is still the keynote. In the 54 department stores that reported Chinese newspapers, 35 enterprises had negative growth. Chongqing Li Yunyang, Secretary General of the city Retailers Association, analyzes the rise of the electricity supplier, the continuing downturn in the industry environment, the intensification of competition, and the continuous diversification of consumer demand. This makes the traditional retail stores such as traditional department stores and shopping centers have to find ways to transform, and it is also reasonable to accept the presence of brand collection shops.

"In recent years, traditional department stores and shopping centers have been criticized for their homogenization, and they have chosen to sell their own unique ways." A commercial real estate personage in Chongqing said that the collection store is equivalent to the theme area, enlarging its selectivity and creating multiple highlights in a certain category, which avoids overlapping with traditional department stores.

The average passenger flow of a collection store is usually two times that of a nearby store, according to a professional institution. Wangfujing department store Chongqing said that the use of integrated store mode can not only allow more brands to share rental pressure, reduce operating costs, but also increase customer retention time, thereby increasing turnover.

"Compared to last year's National Day holiday, our brand collection store located in the big fusion city of Guanyin Bridge grew by 20% over the same period last year." Chongqing Department of NOVO stores said that compared to traditional department stores or single brand counters, the form of brand collection stores is more attractive to consumers.

The source said Brand collection Stores can better meet the diversified needs of consumers. At the same time, as the operator itself, the brand can be adjusted timely according to the changing needs of consumers, so that the goods sold are always personalized.