Promote, Upgrade And Expand The Market To Seek Greater Recognition

In Shengze Western New Town, there is an oval building that is particularly eye-catching. This is the newly opened Shengze International Convention and Exhibition Center, known as the "cocoon of the city", which is pregnant with the hope of the future of the millennium silk city.

On October 16, first Jiangsu Shengze Textile Expo will open here. This exhibition not only builds a new interactive platform for the internal and external trade of Shengze textile industry, but also carries the important task of upgrading the 100 billion level Chinese Oriental silk market, expanding the influence, attraction and radiation of Wujiang textile industry at home and abroad, and leading the new fashion of Chinese fabrics.

Challenges in the 100 billion level market

It is urgent to enlarge brand effect and expand market sales

Shengze, one of the four major silk cities in China, is famous for its "ten thousand pieces of clothing and quilts at sunrise".

At present, there are nearly 2500 textile and weaving enterprises in Shengze Town, 130000 sets of various textile machinery and equipment, with an annual spinning capacity of 3.25 million tons, an annual weaving capacity of 12 billion meters, and a dyeing and finishing capacity of 4 billion meters. The annual trading volume of China Oriental Silk Market, which is dominated by Shengze and covers Wujiang, has exceeded 100 billion yuan, and more than 6500 textile companies and firms are gathered in the ten major business districts.

However, with the new economic development situation and increasingly fierce industry competition, as one of the most important textile industry clusters in China, the Oriental Silk Market also urgently needs to upgrade and further expand market sales.

"Buyers have many old customers and few new customers; there are many orders on the market and few spot transactions. On the contrary, the spot transactions of Shaoxing Keqiao Light Textile City, the next door neighbor, are relatively active." With these questions in mind, the Oriental Silk Market specially organized a team to visit Keqiao and found that 70% Fabric From Shengze. Coincidentally, at least 40% of the fabrics produced in Shengze are from Zhongda Textile City in Guangzhou. In the major well-known textile fabric markets in China, "Shengze Cloth" accounts for a large proportion, but unfortunately, the purchasers who place orders on the site are not aware of this.

"We have such a large industry and scale, but our market is still in the order market stage. The business type is old, and it is difficult to further expand sales, which does not match the position and importance of the market in the country." Zhao Juguan, deputy secretary of the Party Committee of Shengze Town and director of the Oriental Silk Market Management Committee, spoke of the common worries of Shengze people.

"Even good cloth is afraid of deep alley". In recent years, Shengze has accelerated the pace of transformation of the textile industry. Through multiple rounds of technical transformation and equipment update, the main equipment such as spinning, weaving, printing and dyeing is in the leading position in China, and the types of textile products are developing from silk and polyester products to blended and composite products; From traditional fabrics to home textiles and even industrial fabrics; From single weaving to warp knitting. However, the promotion is relatively weak.

　　 "Holding the first Textile Expo is to rely on the advantages of China's important production base of textile fabrics, China's popular fabric trend release base and purchase base, to show the latest textile products of origin, originality and popularity to domestic and foreign clothing and fabric purchasing enterprises, to amplify the brand effect of the oriental silk market, to enhance the comprehensive competitiveness of the textile industry cluster, and to promote" Look at Chinese fabrics " Shengze. " Li Jianjiong, member of the Standing Committee of Wujiang District Party Committee, secretary of the Party Committee of Shengze Town and secretary of the Party Working Committee of the Oriental Silk Market, said.

The grand event of "Gao Da Wang"

Increase spot transaction volume and expand industry influence

　　 load bearing With the expectations of the millennium silk industry for the future, the first Textile Expo will surely become a "grand and prosperous" event.

High level. The event invited China Textile Industry Federation, China Chamber of Commerce for Textile Import and Export, Jiangsu Textile Industry Association, domestic textile professional market, European and American international buyers, clothing brand designers and other industry authorities and industry elites to attend. At the same time, the exhibitors are all outstanding in the field of research, development and production of popular fabrics.

Large scale. The total exhibition area of this exhibition is about 10000 square meters, which is divided into functional fabric area, formal/fashionable women's clothing fabric area, sports/leisure fabric area, home textile bags and original (auxiliary) materials area. During the three-day exhibition, 14 sub activities will be held, including the International Fabric Design Competition, the Summit on Transformation and Upgrading of the Textile and Clothing Industry Chain, and the Matchmaking Meeting of Domestic and Foreign Buyers.

Popular. As early as three months ago, the sponsor sent 100000 invitations to well-known clothing enterprises nationwide, and sent special personnel to domestic well-known markets and exhibitions to distribute promotional materials. The exhibition is scheduled to be held before the famous Shanghai Textile Expo, which is more conducive to attracting a large number of domestic and foreign buyers.

"There is only one purpose to do enough homework, use enough brains, and work hard to get through the last mile from fabric enterprises to garment enterprises, improve the spot trading volume of the market, and expand the influence of the industry." Zhao Juguan said that through the Textile Expo, they should let domestic and foreign garment enterprises and fabric buyers know that there is not only a popular fabric production base in Shengze, Wujiang, There is also a primary wholesale market for direct procurement.

It is reported that as a long-term activity, Shengze Textile Expo is tentatively scheduled to be held once a year. In the future, the sponsor will also consider increasing the frequency to twice a year, that is, once in spring and once in autumn. In addition, the Oriental Silk Market will also hold the China Garment Conference next year, hold industry forums and fabric promotion activities in cooperation with the China Garment Association, and strive to attract well-known Chinese garment enterprises to settle in Shengze, further improving the scale efficiency, brand effect and market agglomeration effect of Shengze textile industry cluster.

Good opportunity to find customers

Create exhibition brand and set up fashion fabric vane

Corresponding to the preparation of local government departments, Shengze and its surrounding textile fabric enterprises also have high hopes for the first Textile Expo.

"When the market is good, we can do order business with old customers for ease and comfort. Now, the macro-economy is depressed, we must take the initiative and not hang ourselves from a tree." Suzhou Jinkeda Textile Technology Co., Ltd. is a small and medium-sized enterprise in the Oriental Silk Market committed to developing high-end elastic woven fabrics, It is the national development base of elastic woven fabrics.

At this textile expo, Suzhou Jinkeda will bring differentiated high-end leisure fabrics developed according to popular colors and styles, and new interwoven fabrics such as cotton, linen, Modal, Tencel, etc. will appear, providing customers with a more intuitive and three-dimensional experience from design, research and development to innovative production of ready to wear, and attracting buyers with innovative products and ideas.

"Indeed, over the years, Shengze textile enterprises have become very capable of developing new products, and the 'blocky economy' is transforming from simple cloning to the pursuit of characteristics and upgrading." The relevant person in charge of the Oriental Silk Market Management Office introduced that the market now has 18 national textile product development bases, winning the highest award in the textile industry "China's popular fabrics" It has accumulated more than 900 items. The strong R&D strength has increased the confidence of Shengze textile enterprises to fight against the market, and also made this textile expo "hard to find a seat".

"Shengze International Convention and Exhibition Center has 276 booths in total, but it has attracted thousands of enterprises from home and abroad to compete, and the rent was completed as early as May this year." The person in charge said that, in order to ensure fairness and justice, so that more enterprises have the opportunity to appear, all enterprises participating in this textile expo, regardless of size and reputation, can only get one booth, 12 square meters.

"For local enterprises, the biggest advantage of exhibiting at home is good location." The relevant person in charge of Wujiang Fuhua Weaving Co., Ltd. said that by then, hundreds of domestic and foreign merchants would come in a stream, and as long as one or two of them successfully joined hands, they would have achieved great success. Moreover, we can negotiate in the morning and visit the factory in the afternoon, saving time and effort.

"As a brand new exhibition brand of Shengze, the first Textile Expo will ensure the diversity, branding, high-end and fashion of the exhibition varieties, so that exhibitors and exhibition visitors can truly feel that this represents the vane of fashion fabrics," said Zhao Juguan.