Hangzhou Sand Boat Oteri J: The Big Drama Is Still Behind.

This law is circulating in retail circles: good performance in the second half of the year depends entirely on "golden nine silver ten".

The National Day holiday has just passed. The car market and the property market in Hangzhou have not seen a sudden consumption boom. As for the retail department store, the data from the Hangzhou Trade Bureau show that it is still in a downward trend compared with the same period.

However, there will be "heterogeneous" existence in any circles. They are often separated from other kinds of different gestures.

In the pcript of a small holiday in the main city department store in Hangzhou, we found a group of eye-catching figures: sales increased by 26.5% over the last long holiday period, with the performance of single cabinets increased by 8 times compared with the same period.

This data is from Oteri J, a sand boat in Qianjiang new town.

In these 7 days of performance, many from Hangzhou Xiaoshan, Shaoxing and other surrounding guests purse; the craziest growth is children and leisure products.

In the pcript of the small holiday reports of major shopping malls in Hangzhou just now, there is a group of data that are particularly eye-catching. It can be said that it is most consistent with people's expectation of "golden nine silver ten".

"The 7 day performance of the National Day this year is about 13400000 yuan, an increase of 26.5% over the same period last year."

Wang Hui, the head of the otter boat of the sand boat, said.

It is reported that

The City Trade Bureau has just released the performance of several shopping malls in Hangzhou during the national day.

In this "26.5%" performance growth, children and sports and leisure products can be described as the "main force", the two grew by 76.5% and 50% respectively.

These two categories are also the categories of the sand boat before the small holiday.

"We have introduced 36 new ones.

To increase the proportion of children and leisure, cowboys and other categories, judging from national day performance, the effect of adjustment is very obvious.

Wang Hui said.

In the small holiday, the most "I LOVE CHOC" performance was 8 times higher than that of the previous year. In addition, the PAW IN PAW of children's wear brands increased by more than two times over the same period. The Cowboy brand in the largest cowboy integration area also increased by two digits. Among them, the Cowboy brand Lee increased by 91% over the same period last year.

Another thing I have to mention is that the self owned shop of the sand boat, the Italy international famous brand integrated store, has increased by 71% compared to the same period last year. It has gradually formed its influence in the luxury industry, and has also made a reputation for "genuine products", because the guests who know the goods know that some single products are cheaper or cheaper to buy in Hongkong.

In the parking lot, 1/3 is "Zhejiang D" license plate.

A lot of people will be curious - who will pay for such eye-catching performance data? It is almost impossible for the residents of Qianjiang new town to achieve a year-on-year growth of 26.5%.

Mr. Chen is a native of Shaoxing, who lives in Yuecheng district. On this national day, he saw the promotional information of the otter boat from the newspaper, and decided to go shopping by herself. "There is no Otley in Shaoxing. We feel that the discount is more powerful, and the car is very convenient to drive. The department stores in downtown Hangzhou are afraid to go, the roads are not used, and the cars are not good enough to stop.

Obviously, there are many Shaoxing guests like Mr. Chen. In the underground parking lot of the shopping mall on the three day before the national day, almost 1/3 of the private cars are Zhejiang D licenses from Shaoxing.

From the statistics of the otter boat of the sand boat, there are 1795 new VIP cards added during the national day, of which 115 are Shaoxing guests and 340 are Xiaoshan guests.

"Celebrations" take over the "National Day" and the main event is in the rear?

The 3rd Anniversary shop celebrates the opening ceremony of the sand boat, the first store to start the celebration in October in the main city zone of Hangzhou.

Of course, the guests of Sha boat VIP also have the right of "priority purchase".

The number 15-16 is the VIP reservation special, and the VIP can come to step out ahead of time. On October 17th, the VIP customers can enjoy the minimum discount for the anniversary, that is, the top of the fashion 50 percent off, the international name 30 percent off, the 7 fold, and more surprises.