Interbrand Released The Latest Ranking Of The World'S Top 100 Brands And Luxury Goods

Interbrand, the brand consultancy Interbrand of the advertising giant Omnicom, released the world's 100 largest brand list in 2014, with apple topping the list, followed by Google and apple.

　　 Luxury brand The ranking changes are as follows: among the nine brands listed above, Louis Vuitton It is the only luxury brand whose brand value falls (-9%). Herm s It is the largest increase in brand valuation (+18%); Hugo Boss is among the first Interbrand brands in the world for the first time.

Related links:

In the second quarter of this year, US e-commerce sales accounted for only 6.4% of the total retail sales in the country in the year to the end of the year, only a little higher than the 5.8% in the same period in 2013, according to U.S. Department of Commerce.

Certain products, such as electronic products, are indeed more suitable for purchase through the Internet. Consumers can easily study and compare such products, because the purchase decisions largely depend on the price, so it is not necessary for consumers to go to the physical store to purchase.

However, not all commodities can achieve this "uniformity" in the retail sector. Some things still need shoppers to buy them in person. Let me talk about my recent three shopping experiences that can not be purely through the Internet.

The first two were a new car and a mattress, and the purchase decisions started online. Like most consumers, according to some statistics, the 81% major purchase decisions often start online. New cars and mattresses are a lot of money, which can be stressful. Preliminary research on the Internet will help relieve pressure, but it is still necessary to test drive or experience in a physical store.

For those retailers who want to show their uniqueness in a meaningful way, opportunities lie here.

The experience of driving test has a lot to do with your expectations of the car itself, but ultimately, buying a mattress depends on the service. In the two shops not far away, they sell the same product. The two salesmen are called Steve, which is not what I made up myself.

However, a Steve is more adept at answering my questions and recommends products according to our budget, which makes me feel satisfied with this choice. The Steve got the order.

The factor that brings shopping experience is the person.

The same is true for a local shoe store. Here, a salesman takes the trouble to find a brand name contact that is quite difficult to find -- Coclico -- asking customers whether there is a product that can replace a pair of old shoes that customers like very much for three years.

The shoe store called City Soles is an independent shop in Chicago. Over the years, I have always been a frequent visitor. Salespersons seldom change, and the taste of shoes is quite unique.

For an entity retailer, this is a great success factor, and it creates an opportunity for a person who wants to make a difference.

In fact, although the shop actually failed to sell, it did highlight its own uniqueness.

I try to look for shoes on the Internet. I saw a pair in eBay, but the color was wrong. I saw the same pair of shoes on another independent retailer website, but the size was wrong. I sent an email to this store to inquire about this matter, but I haven't received any reply.

But when I walked into City Soles on a sunny Saturday, everything was different. The manager of the store contacted the brand and gave me the contact information of the sales representative. The sales representative found a pair of shoes that were suitable for both color and size and sent them to my home.

I paid the sales representative directly to the sales representative, although they did not get the store, but they did get my unswerving loyalty.

The Internet plays a vital role in our daily life, including shopping. However, in most sectors of the retail industry, stores still dominate.