Cao Lei, Director Of China Electricity Research Center, Was Appointed Expert Member Of China Clothing Association.

In from October 9th to 10th, the China Apparel Association held 2014 garment industry scientific and technological achievements exchange meeting in Changshou City, Jiangsu.

The China Electronic Commerce Research Center (100EC.CN) was informed that the conference was co sponsored by the China clothing association and the Changshou City people's Government of Jiangsu province. Chen Dapeng, executive vice president of China Apparel Association, Chen Shu Jin, vice president of China Textile Industry Federation, Feng Dehu, vice president of China garment Association, Yang Jinchun, Secretary General of China clothing association, vice chairman of the second China Clothing Association Science and Technology Committee, Professor Wen Lisheng and other experts attended the meeting.

The conference summed up the achievements of scientific and technological innovation in garment industry in recent years, and discussed how to give full play to the support and leading role of scientific and technological innovation in the development of the industry, aiming at promoting the construction of China's clothing power.

　　 in addition At the meeting, a list of the new experts committee of the China Fashion Association was also announced. Cao Lei, director of the China Electronic Commerce Research Center, was appointed to be one of the experts. He is the only third party expert in the new business committee.

As a senior third party research expert in the electricity supplier industry, Cao Lei has focused on the research and application of O2O and e-commerce at home and abroad for a long time, and has set up the following core quality courses: "China's e-commerce development status, characteristics and patterns", "traditional clothing business enterprise strategic layout and implementation", "electricity business model enterprise strategy and platform construction course", "the development status and typical mode of the electricity supplier logistics industry", "the ten typical models and development reports of China's Internet finance", "the thinking and typical industry application cases of" big data era ". Every year, hundreds of domestic and foreign central media and financial media are interviewed for the industry's opinion leaders. Repeatedly invited to the provinces, forums, colleges and universities to make thematic reports, accumulated a total of nearly 1000 enterprises, tens of thousands of people in actual combat training.

　　 Cao Lei More than 30 articles, books and books on electronic commerce and Internet finance have been published or published. It has also approved or led the chief editor of more than 100 reports including domestic and global e-commerce, mobile e-commerce, online retail, group buying, e-commerce investment and financing, e-commerce talents, e-commerce laws, industry websites, network marketing, foreign investment Internet, and network pyramid selling. Many ministries and commissions, including the State Council, the national development and Reform Commission, the Ministry of Commerce, the Ministry of Commerce, the State Administration of new China and the National Bureau of statistics, have been cited or policy-making references for many times. They have promoted the introduction and improvement of policies and regulations. They have repeatedly attracted the leadership of the Standing Committee of the CPC Central Committee, and promoted the healthy and stable development of China's electronic commerce to a certain extent, enjoying a high reputation in the domestic e-commerce industry.

In addition, it is also employed or employed: the Secretary General of China integrity online group buying alliance, the visiting professor of Zhejiang University, the chief professor of the president of the Tsinghua University, the editor in chief of the State Council Development Research Center, the China Economic Yearbook (Electronic Commerce section), the expert of China's e-commerce expert library, the China Internet Commerce Association's network integration marketing research center, the China Internet Association Outstanding instructor, the vice chairman of the legislative affairs group of the State Council's regulations on the supervision and administration of network commodity trading and services, and the experts of the "12th Five-Year" planning and Compilation Group of the provinces and cities nationwide.

It is reported that the China Electronic Commerce Research Center has been responsible for editing the "2012 China apparel e-commerce operation report" and "2013 China clothing e-commerce operation report" for two consecutive years, and was published by the China clothing association to the "2012-2013 year China clothing industry development report".

　 Presentation It shows that online shopping market continues to expand category in order to meet users' increasingly widespread demand for commodities, of which clothing and footwear products remain high. In 2013, the highest proportion of sales in China's online shopping market was clothing shoes and hats, and the purchase rate of users was 76.3%. In 2014, the online shopping rate of clothing and footwear category users will exceed 80%. It can be seen that the demand for clothing and footwear products is high and the rate of repeat purchase is high.

In 2013, the scale of China's apparel online shopping market reached 434 billion 900 million yuan. According to the China e-commerce research center, the overall scale of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

This report has collected the focus of China's e-commerce research on the online clothing brands such as Korea's dresses house, yinmen, rink, green box, seven grid, Angel City, zero number male, Osa, Nop and other brands such as bestsellers, camels, Gloria, GXG, Taiping birds, seven wolves, Mei Bang, Semir and other brands in Taobao, Tmall, Jingdong, jumei.com, Yintai, Dangdang, Amazon, No. 1, eBay, van ceclon and other electronic business platforms. Besides, it also focuses on the operation of vertical clothing providers such as Masa Marceau, Bong Ying, LAN Meng, Meng bausa, and clothing interconnection.