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    Foreign Media: The High-End Brands In The International Fashion Industry Should Be Made In China.

    2014/10/11 15:00:00 42

    International FashionHigh-End BrandMade In China

    Agence France-Presse has reported that Prada designer Miuccia Prada and other influential industry insiders say that China makes no difference.

    But for Chinese brands and designers, it is rather troublesome to produce high-end clothing in China.

    Trade barriers, brand awareness and the purchase of certain fabrics have become their stumbling blocks in international competition.

    Famous in China

    Designer

    Wang Zhi said that her business was 40% in China and 60% in Italy.

    Work including sample production is completed in Shanghai, headquarters.

    But she will spend half a year in Milan, overseeing production and dealing with suppliers.

    Wang juice, which is mainly sold abroad, thinks that

    Import and export

    Tax is a key issue: "when a garment made in China is sent to a store, the price will increase by 30%."

    If the clothing is imported high-tech fabrics, and will be subject to tariffs, additional costs will be higher.

    even if

    Trade barrier

    Disappear, she is unlikely to move production to China.

    "From the point of view of clothing, quality, basic tailoring and sewing, China has done a good job.

    But the fabric is still 100% imported from Italy.

    I must say that China's level in this respect is not enough.

    7 years ago, Kenneth Chan, chief executive of Ports Design Ltd, said that international fashion brands should be made in China.

    Armani, Burberry, Prada and other brands were later discovered through practice that this is indeed a good choice.

    Miuccia Prada said in 2011: "sooner or later, all brands will do this because they are great."

    It is worth noting that in the brand which did not respond to Kenneth Chan, it includes his own sub brand, Baozi 1961.

    The brand moved its headquarters from New York to Milan two and a half years ago, and is making itself "more Italy than Italy".

    Salim Cibani, chief executive of the brand, said: "we want to be gorgeous and we are good at making use of expensive fabrics.

    We are producing in Italy, and handcraft in high-end design is not feasible in China.

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