Ebay: Increase Global Brand Promotion Before The Peak Season Of Online Shopping

　　 EBay It announced that it will launch a series of activities, including 4 TV ads and a series of online and mobile advertising on social networks, aiming to attract more consumers to eBay shopping before the holidays. The move was only a week away from the announcement of eBay's divestiture of PayPal.

According to the October 9th report, eBay, an e-commerce giant, hopes that consumers can consider eBay when they do holiday shopping. Therefore, eBay launched a global brand strategy activity called "shop the world" on Monday to attract new and old buyers. It is reported that eBay and advertising company Goodby Silverstein & Partners cooperate in the promotion of the event, initially in the United States, Britain, Australia And Germany, including television, digital, mobile and social media advertising, plans to expand to other countries next year.

According to the introduction, eBay's 4 TV advertisements are 1 15 seconds, 2 30 seconds and 1 60 seconds respectively. The purpose is to show that from the music festival to the marathon, any product can be found on eBay and stimulate consumers to buy. "EBay brand represents our business and the whole team. This event is a celebration and an invitation to consumers everywhere to shop on the eBay platform." EBay North American chief operating officer Richelle Parham said.

The operation of the event on multiple channels will highlight the shift in eBay inventory and the eBay's long term transition from second-hand shopping platforms. EBay shows that over 800 million of active products are available on any specific time platform, of which 80% are non used and 78% are sold at fixed prices.

"EBay is not only the most famous brand in the world, but also a fast growing company and a leader in global business." Parham said. "Shop the world" shows that eBay is a modern trusted platform that connects global buyers and sellers, and constantly innovating and shaping future shopping methods. It is understood that this time Brand activity It is the first time that eBay has used the same information across the country. Although the spokesman did not disclose how eBay would target the target consumer group, he said he was working hard to communicate, and based on the consumer and shopping data of every market, he put on TV and digital advertising.