Anta And Gymnastic Team Glittering Nanning To Support China'S Sports Development

"0.1 points, 6 consecutive championships".

Recently, the boys of the Chinese gymnastics team used these two figures to prove the strength of the new generation.

The first five backward rivals, with the excellent performance of the last horizontal bar, won the championship at the end of the Chinese gymnastics team by 0.1 points, and achieved 6 consecutive championships.

With the men's group, the young men went through competitions, stood on the awards and attracted everyone's attention, as well as a brand new Anta gym suit and award dress.

During the current Gymnastics World Championships, Anta not only provided the Chinese gymnasts' competition and award equipment, but also co operated with the mainstream media such as CCTV sports channel, and Anta's figure was everywhere in the TV reports such as live reports and athletes' interviews.

Anta's marketing campaign around this Gymnastics World Championships is full of fire.

After finalizing the strategic cooperation relationship with the Chinese Olympic Committee for 8 years, in August this year, Anta formally signed the gymnastics management center of the State Sports General Administration, providing a full set of training, competition and award equipment for the national gymnastics team of China.

Another topic that has been talked about in the industry is that Anta's contract has replaced Lining, who has sponsored the Chinese gymnastics team for 23 years.

The signing of the national gymnastics team is an integral part of Anta's overall strategy as a partner of the Chinese Olympic Committee.

The Anta gymnastic design integrates elements of dragon and Phoenix.

The dragon and Phoenix are both symbols of the Chinese nation from ancient times, and also symbolize the meaning of "dragon and Phoenix in the human race".

Besides the exquisite design, the Anta gymnastic clothing can make the match suit become a booster for athletes to get excellent results through the selection of advanced fabrics and excellent design.

On the one hand, Anta chooses polyester and nylon fabrics to make use of materials. On the one hand, it is very flexible and ensures the flexibility of athletes' limbs. It can freely complete all kinds of difficult technical movements, and at the same time, has high elastic characteristics. It can guarantee the maximum match between the match suit and the athletes, and fully display every technical details of the athletes. In the men's group competition, the straight leg type of the straight tiptoe of the waist points for the Chinese team, and the neat shape can help the athlete get the high score of the referee on the court.

When it comes to Anta's active launch in sports resources this year, Anta President Zheng Jie said that Anta signed the water sports management center and the winter sports management center at first. These two centers have brought many support and support to Anta in the Olympic Games platform and the Chinese Olympic Committee level.

Anta pays much attention to gymnastics, and even more, "for Chinese people, gymnastics has a high degree of attention. At the same time, this project matches the brand strategy of Anta popular sports market."

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Behind the extraordinary sports marketing campaign is actually the competition of enterprise strength.

Today, Anta, which accounts for the absolute advantage of market value, seems to have a strong reputation.

From the 2014 Sports Daily's report, Anta can be seen as one of the best.

As of June 30, 2014, Anta's operating income was 4 billion 120 million yuan, an increase of 22.4% over the same period last year, and net profit of 803 million yuan, an increase of 28.3% over the same period last year.

He said that from the award of equipment to the Chinese sports delegation to fully meet the professional equipment of the athletes' daily training competition, Anta will promote the popularity of sports in China through the spirit of never stopping and from material, design to equipment manufacturing process, etc., to help athletes improve their sports performance and support the development of Chinese sports.