National Day Holiday Sales And Retail Sales Growth Slowed Down Compared To The Same Period

Reporters found that, compared to the high growth rate of tourism industry, the growth of retail trade this year is not satisfactory. Tao Wensheng, a partner in Peking University, told reporters that the state of Commerce and retail industry has not been as old as before. Many companies grew by 50% to 100% over the past year. "This holiday shopping situation, the overall growth will not exceed 50%". Tao Wensheng said.

It is reported that this year's national day, the national retail and catering enterprises to achieve sales of about 975 billion yuan, representing an increase of 12.1% over the same period last year, an increase over the same period last year has dropped, but the main line of attack in the two or three tier cities of BBK commercial chain Limited by Share Ltd (BBK:) National Day holiday commercial retail sales have achieved a trend of growth of 30% over the same period, the overall department stores, supermarkets seven days to achieve operating income of nearly 1 billion yuan, good performance.

　　 Year-on-year slowdown

With the end of the holiday, seven days of long vacation. retail And catering industry sales also surfaced. From the published data, year-on-year growth rate showed signs of slowing down.

　　 Sichuan According to statistics released by the Provincial Department of Commerce, seven days of national day, the retail and catering enterprises in the province achieved sales of 26 billion yuan, up 22% and 13% respectively compared with the previous period and the same period last year. From October 1st to October 7th, Chengdu focused on monitoring 12 key retail enterprises, an increase of about 14.2% compared with the same period last year. The business revenue of Shanghai's sample was 6 billion 446 million yuan during the national day, an increase of 10.4% over the same period last year. Among them, the shopping center, Department store The sales of commercial buildings were 1 billion 559 million yuan and 1 billion 406 million yuan respectively, up 17.9% and 5.8% compared with the same period last year. The sales of large general supermarkets and convenience stores were 480 million yuan and 18 million yuan respectively, up 5.8%, 0.1% from the same period last year.

Although the number of major retail businesses has increased, the growth rate is slowing down. Tao Wensheng said that there are three main reasons for this situation. First, the money is not affected by the whole economic environment. The second is that the central government limits the "three consumption" and the effect of anti-corruption is great; third, it is hit by online shopping.

And when this slowdown can be alleviated, Tao Wensheng said, this is related to the adjustment of the industrial policy and the transformation of the economic structure of the whole country. "Some people say that in 2016, the situation will be better in 2020," he said.

In addition, Hongkong's retail sales in the golden week of the national day dropped by 40% over the past year, which was the first time in 2003 that the mainland tourists' free trip to Hong Kong was the first time. "Many stores in Hongkong are not good at business, and they hope to win in the national day. Today's situation is a big surprise." Insiders said.

According to the preliminary sales data released by the Hongkong Retail Management Association, the average sales volume of retailers fell by 30% to 40% compared with last year, and only one or two of the watch shops in the one or two branches decreased by more than 80%. In traditional shopping Mong District, many shops even closed business in Tsim Sha Tsui, Tongluowan and Mong Kok.

　　 BBK's growth is 30%.

However, during the national day, the sales volume of the national retail and catering industry slowed down. However, the sales of BBK retail sales increased by 30% over the same period last year, while the total department stores and supermarkets reached nearly 1 billion yuan in seven days.

In an interview with the Securities Daily, the relevant person in charge of BBK company said that during the National Day holiday this year, the reason why BBK grew well was mainly that BBK supermarket was still dominated by mass consumption and people's livelihood products, so it was less affected by the "three consumption restrictions". During the National Day golden week, the company also organized many large events and thematic activities to boost the performance of people in the golden week. "BBK is mainly distributed in two or three cities, mainly based on mass consumption, so its growth is good." The official said, in addition, BBK online mall plans to launch activities in mid October, in order to continue to drive consumption.

Nevertheless, the macroeconomic growth of the country is still slowing down, and the downward pressure on the economy will persist for some time. According to the statistics of the China National Business Information Center, in the first half of 2014, the retail sales volume of 50 key large retail enterprises decreased by 0.8% compared to the same period last year, and the growth rate was 11.8% lower than that of the same period last year. The whole retail industry is facing difficulties in slow recovery of consumption, fierce competition in channels and so on. The industry boom is still running low.