How To Open Up The Middle And Top Grade Market For Children'S Shoes?

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Xiaobian of the network to introduce you is Joe Shu children's shoes to join the eight advantages to open up the high-end market.

After many years of development, the children's shoes industry has a promising market prospect. After years of development, the children's shoes industry has gradually changed from the previous decentralized family workshop mode to large-scale and industrial pformation. Qiao Shu children's shoes conform to the development of children's shoes industry. Qiao Shu shoes brand has joined eight advantages to open up the middle and high-end market. The market for children's shoes is very promising. After years of development, the children's shoes industry has expanded from the coastal area, mainly distributed in the Fujian area, to the family workshop type. Now it has gradually formed the scale of industrialization based on the key areas such as Guangdong, Foshan, Wenzhou, Fuzhou, Quanzhou, Guangzhou, Hunan Changsha, Zhuzhou and so on.

Brand.

Joshua's children's shoes belong to Hunan Sen Yan commerce and trade limited company. It is a large modern children's shoes enterprise which integrates children's shoes design, research and development, production and sales.

The company's headquarters is located in the beautiful star city - Changsha, the R & D base is located in Nanhai District, Foshan, Guangdong.

It covers an area of 60000 square meters and employs more than 1000 people, including over 100 senior management personnel and 30 top domestic designer shoes.

There are 4 workshops at the bottom, more than 180 employees, 6 facial workshops, and more than 560 employees.

Hunan Sen Yan business has nearly sixteen years of experience in production, R & D and design of children's shoes. The products developed by ourselves have been sold in dozens of countries such as Asia, Europe and the United States, and have established good cooperative relationship with many famous brands at home and abroad. Since 2014, the company has implemented the strategic plan in all directions, and has launched its own brand "Qiao Shu" to start the Chinese market in an all-round way and open up the middle and high grade children's shoes market.

As a new baby, Qiao Shu will occupy a place in the middle and high end children's shoes market with the following eight advantages.

At present, there are a large number of products in China's children's shoes market. The market share of the low-end segments is the largest, mainly concentrated in the provinces, children's shoes wholesale markets, and there are generally a series of problems, such as low product quality, low price and low profits.

In the past two years, the growth of children's shoes in the high-end segment has been accelerating. With the increase of the purchasing power of consumers and the increase of the new generation of young parents, the demand for high-quality children's shoes is very keen, and the value and identity of the high-end brand image are more valued. The huge market prospect and potential attract more and more enterprises to devote themselves to building the brand of high-end children's shoes.

Joshua children's shoes meet the needs of the market, in order to care for the growth of children, bring healthy, comfortable and environment-friendly shoes to thousands of families. Qiao Shu aims to build the most standardized brand of children's shoes chain in China, so that all the children who love the baby can give their children a pair of high-quality and comfortable shoes, and accompany them to grow up healthily and happily.

1, brand advantage: Joshua's children's shoes are new brands launched through professional services throughout the country.

2, research and development advantages: the best child shoes design and R & D team in China, taking full account of the growth and development of children's feet in China and their physiological functions, all products take the concept of "comfort and health" as the core design concept to create high-quality and satisfactory products for children and parents.

3, quality advantage: most of Joshua's children's shoes are made of genuine leather and microfiber, and the big end uses environmentally-friendly synthetic rubber.

The material is soft, wear-resistant and breathable. The production process is environmentally friendly, non-toxic and harmless.

The best sense of comfort is conducive to the growth of foot health.

4, product advantages: 2 to 12 years old children's products of all categories, including leisure, fashion, sports, ecology, campus, cloth shoes and so on 6 large series of 16 small series, male and female sub code segment design.

Fully meet the display and sales needs of terminal stores.

5, promotion advantages: the company will continuously promote the brand promotion of Qiao Shu through the Internet, WeChat, micro-blog, industry newspapers, magazines, community promotion, public welfare sponsorship, outdoor advertising and television media, so that consumers and the public can be quickly remembered and well known.

6, business circle protection: in order to ensure that there are no second special outlets in the profitable trading area of the distributors, the franchisees have the priority of promotion agents under the same conditions.

7, nanny guidance: Joshua children's shoes from the project risk analysis to site guidance, investment budget, shop decoration, shop staff training, display of goods, as well as daily operation and marketing plan to provide full babysitter service.

8, core members: Qiao Shu, unique membership marketing mode.

The core guarantee of profit.